[jQuery] Shadowbox and AJAX

[Ruby]

I am trying to make a page that is using the ajax call on an XML file.
The trouble I am having is trying to get shadowbox to work. I need
some help please.

Here is the code so far

        <script type="text/javascript">
                <!--
                        var $j = jQuery.noConflict();


                        $j(document).ready(function(){

                                $j.ajax({
                                        type: "GET",
                                        url: "Events.xml",
                                        dataType: "xml",
                                        success: function(xml) {
                                                
$j(xml).find('event').each(function(){
                                                        var EventTitle = 
$j(this).find('title').text();
                                                        var StartDate = 
$j(this).find('start').text();
                                                        var EndDate = 
$j(this).find('end').text();
                                                        var EventDesc = 
$j(this).find('description').text();
                                                        var url = 
$j(this).find('url').text();
                                                        var trigger = 
$j(this).find('trigger').text();

                                                        if (url != ' ') {
                                                                $j('<div 
class="StoreEvent"></div>').html('<div
class="StoreEventTitle">'+EventTitle+'</div>'+EventDesc+'<a href="'+url
+'" rel="shadowbox" class="EventLink">'+trigger+'</
a>').appendTo('.StoreEventGeneric');

                                                        } else {
                                                                $j('<div 
class="StoreEvent"></div>').html('<div
class="StoreEventTitle">'+EventTitle+'</div>'+EventDesc+'
').appendTo('.StoreEventGeneric');
                                                        }

                                                });
                                        }
                                });

                        });

                -->
        </script>