Another thought would be to embrace and use the terms that are popular today. Names change, even when the ideas remain the same. You can't fight that. This is nothing unique to software engineering, it's just human nature. I can't tell you how many times my parents have said to me, "In my day, we used to call that...."
Mike > What are you guys? Nuts! :-) > > Use words like Modular or functional programming, "Consolidation" or > just > > "Applying Software Engineering Principles to Web 2.0 > Development" > > and you will begin got turn some heads and get the "Ah ha", the "I > feel ya" from managers, and project engineering folks and CTO like > myself who are trying to make sense of whats going on here!!