Toolbox Marketing Update
Marketing Strategy 3 Tactics to Thrive in Spite of COVID-19 Disruption 2020 has been a disaster for advertisers. Tentpole events have toppled, conferences have been postponed or cancelled, and consumer spending has been cautious at best. Brands have been under pressure to rethink advertising strategies. Here are three tips to help you break through the noise and engage with customers as we get closer to 2021. https://mailing.email.toolbox.com/t/4153812/144019081/8893700/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=6c78a69e Social Media Does It Matter Who Buys TikTok? As Silicon Valley giants battle it out for acquisition of TikTok, marketers might be wondering why it should matter to them who emerges the victor. But with questions surrounding brand safety, data privacy, personalization capabilities, analytics and more, the final owner of the company could make decisions that will hurt - or benefit - advertisers in the end. https://mailing.email.toolbox.com/t/4153812/144019081/8893701/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=a1124a65 Content Marketing How to Improve Your Content Calendar Your marketing calendar should be the foundation of everything you do, keeping you organized and productive while simultaneously saving you time and energy. But it's only effective if you approach it in the right way. Here are nine things marketers commonly forget to consider when setting up their content calendar. https://mailing.email.toolbox.com/t/4153812/144019081/8893702/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=bfd5871c MarTalk Buzz Interview Why Short-Form Video Works for Retailers >From capacity limits to masks and curfews, retailers and restaurants are faced with new challenges. But venues that are able to turn their space into an escape with the right music and entertainment can keep customers coming back. This is a great opportunity for short-form videos, as it keeps customers from being bored, but doesn't require rapt attention. https://mailing.email.toolbox.com/t/4153812/144019081/8893703/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=18664c8f In other news Beating Ad Fraud with Invalid Traffic Detection https://mailing.email.toolbox.com/t/4153812/144019081/8893704/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=c6dbca24 Are Predictive CRMs the Future of Customer Experience? https://mailing.email.toolbox.com/t/4153812/144019081/8893705/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=3166d526 Digital Experience Analytics: The DNA of Online Enterprises https://mailing.email.toolbox.com/t/4153812/144019081/8893706/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=bdc80576 Unsubscribe: https://mailing.email.toolbox.com/t/4153812/144019081/8892248/0/?f566cc7b=MTQ0MDE5MDgxLjQxOGQ1ZDA2ZjU3NTZmMmY1MGJjMDNlZDJhZGJjYzIy&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=b6e95b95 Terms and Conditions: https://mailing.email.toolbox.com/t/4153812/144019081/8884789/0/?e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=0d616deb Privacy Policy: https://mailing.email.toolbox.com/t/4153812/144019081/8884790/0/?e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=53464259 Please note by accessing advertiser content in this email your details may be passed onto the advertiser for fulfilment of the offer. The subscriber also permits the advertiser to follow up the fulfilment of the offer by email, phone or letter. You are currently subscribed with the email address java-user@lucene.apache.org. Toolbox is a Spiceworks Ziff Davis brand 60 East Rio Salado Parkway, Suite 1205, Tempe, AZ 85281
