In our app, we search for businesses. So here's an example:
Lululemon Athletica I'd like any of these search terms to work for this: Lulu lemon Lu Lu Lemon Lululemon What strategy would be optimal for this kind of thing (of course keeping in mind negative matches are also bad)? Right now we're using Snowball Analyzer. It's a wiki, so one answer so far has been "let the user deal," and we have a way of specifying "also known as", but for this case I feel like that shouldn't be required. Thanks! --Max http://boston.povo.com
