> > Microsoft Announces Improved BSOD > > > > In a surprise announcement today, Microsoft President Steve Ballmer > > revealed that the Redmond based company will allow computer resellers > > and end-users to customize the appearance of the Blue Screen of Death > > (abbreviated BSOD), the screen that displays when the Windows operating > > system crashes. > > > > The move comes as the result of numerous focus groups and customer surveys > > done by Microsoft. Thousands of Microsoft customers were asked, "What do > > you spend the most time doing on your computer?" A surprising number of > > respondents said, "Staring at a Blue Screen of Death". At 54 percent, it > > was the top answer, beating the second place answer "Downloading > > Pornography" by an easy 12 points. > > > > "We immediately recognized this as a great opportunity for ourselves, our > > channel partners, and especially our customers." explained the excited > > Ballmer to a room full of reporters. > > > > Immense video displays were used to show images of the new customizable > > BSOD screen side-by-side with the older static version. Users can select > > from a collection of "BSOD Themes", allowing them to instead have a Mauve > > Screen of Death or even a Paisley Screen of Death. Graphics and multimedia > > content can now be incorporated into the screen, making the BSOD the > > perfect conduit for delivering product information and entertainment to > > Windows users. > > > > The Blue Screen of Death is by far the most recognized feature of the > > Windows (tm) operating system, and as a result, Microsoft has historically > > insisted on total control over its look-and-feel. This recent departure > > from that policy reflects Microsoft's recognition of the Windows desktop > > itself as the "ultimate information portal." By default, the new BSOD will > > be configured to show a random selection of Microsoft product > > information > > whenever the system crashes. Microsoft channel partners can negotiate with > > Microsoft for the right to customize the BSOD on systems they ship. > > > > Major computer resellers such as Compaq, Gateway, and Dell are already > > lining up for premier placement on the new and improved BSOD. > > > > Balmer concluded by getting a dig in against the Open Source community. > > "This just goes to show that Microsoft continues to innovate at a much > > faster pace than open source. I have yet to see any evidence that Linux > > or OpenBSD even have a BSOD, let alone a customizable one."
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