*What it comes down to is that affiliate marketing is no different than running the host site. Both are about running a business, even if an affiliate marketer has no direct product or service to sell. An affiliate marketer should set up a site that is useful and informative—a destination that people will come back to again and again. In some cases, an affiliate site might even be more informative than the partner's website. *
*http://www.joebucks.com/?aid=902331*