Summary:
Book Description
So you want to own your own business, be your own boss, set your own hours, and 
make real money. If you’re comfortable with computers and have a marketable 
idea, service, or product, this guide will help you become an ontrepreneur 
(online entrepreneur). It covers everything you need to know to set up shop in 
cyberspace. You’ll find out about using established storefronts as a shortcut 
(sort of like setting up shop in a huge, established cybermall) or building 
your own Web site from scratch. You’ll explore:

* Doing research, defining your niche and target market, and putting it 
together in a practical business plan
* Getting the hardware and software you’ll need to get going
* Creating your own Web site with good organization, useful content, and 
eye-catching design, including ten must-have features and info on clip art and 
photos
* Selecting a Web hosting service (with info on free Web site homesteading)
* Setting up for handling business online, including building in security, 
accepting charge cards, creating shopping carts, and more
* Managing your goods and services, including sourcing goods, handling returns, 
adding shipping fees, and maintaining inventory
* Taking advantage of successful online business models, including storefronts 
such as Amazon.com, Yahoo!, CafePress, PayPal, or Microsoft that already have 
all the tools and systems, plus great traffic
* Running a business on eBay
* Marketing your business and the secrets to search engine success
* Keeping good business records and staying on the right side of the law, 
including everything from trademarks , copyrights, and licensing to taxes, with 
info on accounting tools and software

Written by e-biz whiz Greg Holden, Starting an Online Business For Dummies, 
Fourth Edition has all kinds of case studies of successful cyber businesses, 
including a woman who sells her own insect repellent, a mapmaker, a housewife 
who sells sweetener and coffee on eBay, a sculptor and painter, and more. 
Packed with inspiration and information, it includes:

* Lots of Web sites that will give you good ideas
* A companion Web site that includes an online directory of Internet business 
resources
* A list of legal and business requirements

Get going, and build a booming business right at home. The only people you’ll 
have to take orders from are customers, and those are the kind of orders 
you’ll like!

Book Info
Discusses how to incorporate the latest innovations in marketing and 
technology, how to develop a business model, select an online host, understand 
Web server and software basics, and market your site aggressively. Softcover. 
CD-ROM included. –This text refers to an out of print or unavailable edition of 
this title.

>From the Back Cover
Begin and build a booming business right at home!

Establish your online presence, make money on eBay, and find the secrets to 
search engine success

How’d you like your morning commute to be a short walk in your bedroom 
slippers? The market for online businesses is better than ever, and here’s the 
place to start. Identify your market, choose a Web hosting service, lock down 
security, promote your business, stay on the right side of the law, run a 
business on eBay, work wth affiliates and middlemen — and love what you’re 
doing!

Discover how to

* Draw up a cyberbusiness plan
* Select and acquire equipment and inventory
* Accept credit card payment
* Improve your search engine ranking
* Set up Amazon, Yahoo!, and other storefronts

About the Author
Greg Holden is the founder of Stylus Media, which creates Web pages for small 
businesses. An eBay PowerUser, he has authored more than 25 books and numerous 
magazine articles.

hp://rapidshare.com/files/31168267/Wiley_Publishing_-_Starting_an_Online_Business_for_Dummies.rar

  

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