Publisher: Wiley
Language: English
ISBN: 0471651109
Paperback: 266 pages
Data: April 12, 2004
Format: PDF
Description: New marketing strategies for professional service businesses
This insightful guide shows professional services professionals like 
accountants, lawyers, and consultants how to market their services and sell 
better. It covers the entire service transaction, from developing a 
relationship to closing the deal and helps service professionals determine 
where they are in the selling process and follow-through for the best result. 
With 101 Marketing Strategies, professional services providers will learn to 
bring in new clients and build better relationships with existing ones.

Troy Waugh, CPA (Nashville, TN), is the author of the highly acclaimed book 
Power Up Your Profits and one of the most sought-after speakers on sales and 
marketing professional services in the country. He is also the founder of The 
Rainmaker Academy, the leading sales and marketing training courses in the U.S. 
and Western

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