The end of an Era

2016-09-28 21:36 GMT+07:00 Defriando Riza <[email protected]>:

> so sad... 😞
>
> BlackBerry's transition to a software company is complete. During its Q2
> 2017 earnings today
> <http://ca.blackberry.com/content/dam/bbCompany/Desktop/Global/PDF/Investors/Documents/2017/q2fy2017/Q2FY17_Earnings_Press_Release_Final.pdf>,
> CEO John Chen announced that the company "plans to end all internal
> hardware development and will outsource that function to partners." This
> change was already in the works for some time, with Foxconn taking over
> the design responsibilities of some of the company's future devices
> <http://crackberry.com/blackberry-announces-five-year-strategic-partnership-foxconn>
> and TCL, owners of the Alcatel brand, building its phones under the DTEK
> brand <http://./blackberry-dtek-50-review>, but to see it official is
> bittersweet for this Canadian.
>
> 
> <http://www.androidcentral.com/blackberry-officially-getting-out-phone-hardware-business>
>
> "Our new Mobility Solutions strategy is showing signs of momentum," said
> Chen in a press release. "Under this strategy, we are focusing on software
> development, including security and applications."
>
> BlackBerry's hardware business has been losing money for some time, and
> this is just the last nail in the coffin.
>
> BlackBerry announced revenue of just $334 million for the quarter, down
> 47% from a year earlier, and down sharply from its days of billion-plus
> quarters less than three years ago. It lost $372 million due to a hit of
> $147 million from its RAP, or Resource Alignment Program, and $96 million
> from inventory write-downs.
>
> In other words, BlackBerry's hardware business has been losing money for
> some time, and this is just the last nail in the coffin. But the company
> says that its transition to a software and services company, building
> Android-based security solutions for other OEMs, is proving successful, and
> revenue increases will meet the targets set in early 2016 for the end of
> this fiscal year. Chen is a pragmatist, and has been warning that he would
> get out of the hardware business should he see no future in it, and this
> move is the first step towards realizing that goal.
>
> The investment needed in rebranding a TCL-built phone with BlackBerry
> software is minimal, especially, as we've seen in recent months, the
> company intends to distribute its security-focused Android software suite
> <http://www.androidcentral.com/blackberry-expands-hub-suite-applications-android>
> to all users running Lollipop and above. As someone who has followed
> BlackBerry since the early days of BlackBerry OS — I lined up to purchase a
> Bold 9000 in 2008 when everyone else was lusting after the iPhone 3G — I am
> a little saddened by this news, but certainly not surprised. Based on what
> we've seen from the burgeoning DTEK line, if there's any money to be made
> in the coming years, it's not going to be in high-margin devices like the
> Priv that, at $699, are critical successes and commercial failures.
>
> The news comes on the heels of an announcement by Alcatel parent company
> TCL
> <http://www.gsmarena.com/tcl_950_goes_official_brings_55_amoled_s820_and_stereo_speakers-news-20754.php>
> of its new TCL 950 flagship, the purported basis for BlackBerry's upcoming
> DTEK60
> <http://www.androidcentral.com/blackberry-dtek60-images-leak-ahead-official-unveil>,
> which is expected to be announced in mid-October.
>
> 
>
> Read full article at http://feedproxy.google.com/~r/androidcentral/~3/
> iCAkI8PJKLY/blackberry-officially-getting-out-phone-hardware-business
>
> @ZForce
>
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