On Monday, 21 August 2017 16:56:44 UTC+1, Georg Fritzsche  wrote:
> Hi,
> 
> for Firefox we want to better understand how people use our product to
> improve their experience. To do that, we are planning to run a new SHIELD
> study that tests how we can collect additional data in a privacy preserving
> way. Check out the details below and send me your thoughts.
> 
> The problem.
> 
> One recurring ask from the Firefox product teams is the ability to collect
> more sensitive data, like top sites users visit and how features perform on
> specific sites.
> 
> Currently we can collect this data when the user opts in,  but we don't
> have a way to collect unbiased data, without explicit consent (opt-out).
> 
> Asks for sensitive data center most commonly around knowing something in
> relation to which sites a user visits:
> 
>    -
> 
>    "Which top sites are users visiting?"
>    -
> 
>    "Which sites using Flash does a user encounter?"
>    -
> 
>    "Which sites does a user see heavy Jank on?"
> 
> In summary most asks are for occurrences of an event X per domain (more
> specifically eTLD+1 [1], e.g. facebook.com or google.co.uk).
> 
> The solution.
> 
> One solution is the use of differential privacy [2] [3], which allows us to
> collect sensitive data without being able to make conclusions about
> individual users, thus preserving their privacy.
> 
> An attacker that has access to the data a single user submits is not able
> to tell whether a specific site was visited by that user or not.
> 
> The Google Open Source project called RAPPOR [4] [5] is the most widely
> known and deployed implementation of differential privacy.
> 
> We have been investigating the use of RAPPOR for these kind of use-cases,
> with initial simulation results being promising.
> 
> Our plan.
> 
> What we plan to do now is run an opt-out SHIELD study [6] to validate our
> implementation of RAPPOR. This study will collect the value for users’ home
> page (eTLD+1) for a randomly selected group of our release population  We
> are hoping to launch this in mid-September.
> 
> This is not the type of data we have collected as opt-out in the past and
> is a new approach for Mozilla. As such, we are still experimenting with the
> project and wanted to reach out for feedback.
> 
> Georg
> 
> References:
> 
> 1: https://en.wikipedia.org/wiki/Public_Suffix_List
> 
> 2: https://en.wikipedia.org/wiki/Differential_privacy
> 
> 3: https://robertovitillo.com/2016/07/29/differential-privacy-for-dummies/
> 
> 4: https://github.com/google/rappor
> 5: https://arxiv.org/abs/1407.6981
> <https://arxiv.org/abs/1407.6981>6:
> https://wiki.mozilla.org/Firefox/Shield/Shield_Studies

The changes that have been made benefit the majority of first time users, in as 
much that there is normally a specific purpose in mind when downloading Firefox 
that takes priority over reading the Terms and Conditions data immediately.
 Additionally, when a seasoned user is moving on to a new computer that 
seasoned user will almost always take for granted the long standing objectives 
built into Mozilla products and only refer to the privacy principles when there 
is a clear reason for doing so. I count myself in this group but I do have 
security measures in place to defend myself against unauthorized intrusions and 
the instant I witness an unwanted incursion I unplug the internet and avoid 
"frozen" pages and worse!
Well done Mozilla for giving us a stable product that helps us to stay safe!
Peter Evans
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