On the back of the recent very active discussions here 
https://github.com/mozilla/addons-frontend/issues/2785 here 
https://github.com/mozilla/addons-frontend/issues/1107 and here 
https://news.ycombinator.com/item?id=14753546 as a number of Mozilla employees 
were referring back to this group as a source of decision making, I thought 
this might be the best place to raise this issue.

For reference the decision to use Google Analytics seems to stem from this 
5-year-old thread 
https://groups.google.com/forum/#!msg/mozilla.governance/9IQvIubDOXU/0tWVVlrUJOQJ

I'm not sure what suitable alternatives to GA were available in 2012, where 
Mozilla's marketing position on privacy was exactly back then, and what would 
have been involved logistically in self-hosting analytics, so I can't comment 
on the relevance of the comments in that thread.

However, as a Firefox user and long-time Mozilla supporter, I strongly believe 
that Mozilla should not be using 3rd-party analytics. If they are, I at the 
very least think that Google is a very poor choice of vendor, for a number of 
reasons, outined below:

Case for not using 3rd-parties:

 - Mozilla has very recently been advertising itself as a bastion of privacy. 
For me, online analytics trackers are the single biggest source of privacy 
concern. If Mozilla is not tackling these head-on (by self-hosting), their 
marketing words are somewhat hollow.

Case for not using Google *if* 3rd-parties are used:

 - Often, one of the primary (if not *the only*) reason for people to switch to 
Firefox is to escape Google. Any use of Google services whatsoever is going to 
be frowned upon by a certain subset of core Firefox users.
 - Google was a PRISM participant
 - Google has a documented history of breaking the law in other privacy related 
areas - e.g. http://www.bbc.com/news/technology-23002166
 - generally, from a PR/marketing perspective, Mozilla's privacy-advocacy 
"mission" is seen by web users as something positive in opposition to large, 
powerful entities such as Google

I'll highlight one quote from a Bugzilla bug referenced numerous in the above 
Github thread:

> Mozilla went through a year long legal discussion with GA before we would 
> ever implement it on our websites. GA had to provide how and what they stored 
> and we would only sign a contract with them if they allowed Mozilla to 
> opt-out of Google using the data for mining and 3rd parties.

I guess the intent of referencing that comment was to emphasise that the 
decision to use GA was not taken lightly. However, my own personal take-away 
from reading the comment is that Mozilla chose to invest a years worth of 
resources in negotiating a legal contract with a company with a history of 
legal non-compliance on privacy issues.
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