> This min charge is dumb, and I got snagged on this too. Why can't you just
be billed only if you go over? 



Because Google is losing money on you already. I don't have insight in to
the exact numbers, but much like banks with Checking and Savings Accounts.
Banks lose money on accounts with less than $20k a year in transactions.

 

Google loses money on accounts with less than $X a year in usage. I'm
guessing that number is something like $800 a year.

 

The Free quota is a marketing loss leader, and away for you to do test
development.  If you can't afford $2.10 a week you are doing your app wrong.

 

Works out that on my primary sites my Appengine Costs are $0.032 CPM Even if
you totally suck at monetization you should be able to make this back.
($6.70 eCPM is the current English Site Average CPM according to Ad Age)

 

-Brandon 

 

 

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