Hi, tison

I love this idea. The OpenDAL PMC dedicated a lot of time to ensuring that 
trademarks and branding were better managed, and it's a bit disheartening to 
see other incubating projects not learning from the mistakes OpenDAL has made.

I believe incorporating trademarks and branding will better educate the future 
PPMC members of incubating projects on how to protect them and, more 
importantly, why it is essential to take care of them.

On Wed, Nov 27, 2024, at 10:07, tison wrote:
> Hi,
>
> Here is a continued effort of the thread "Update project maturity
> model to include trademark and branding?"[1] early this year.
>
> [1] https://lists.apache.org/thread/oc9jft1tyo7cbphcyrtwobf4w5rcbhfw
>
> Brief background: During the graduation of podlings in incubation, we
> actively evaluate their treatment for trademark and branding. However,
> this is not reflected in our maturity model and can result in the
> friction of tribal knowledge.
>
> So, here is my proposed content updated for the project maturity model:
>
> Content BEGIN
>
> Notable items from the Trademark Policy [1], FAQ [2], and Guide [3].
> The project should comply with ASF's branding and trademark policy in
> all places it controls.
>
> [1] https://www.apache.org/foundation/marks/
> [2] https://www.apache.org/foundation/marks/faq/
> [3] https://www.apache.org/foundation/marks/guide
>
> TB10 The project correctly uses "Apache Foo" as the project name where 
> required.
> TB20 The project resolves any potential trademark issue pointed out to
> it promptly.
> TB30 The project proactively monitors 3rd party use of its trademarks,
> addressing any instances of misuse.
> (Note TB30: for example, regularly/irregularly check how downstream
> refer to the project, check how 3rd party sites refer to the project)
> TB40 Any existing previous domain name relating to the project name is
> under the PMC's control.
> TB50 Any existing trademarks relating to the project name have been or
> are in the process of being transferred to the ASF.
>
> Content END
>
> Feedback, thoughts, etc, are welcome.
>
> I'd first gather feedback on the terms, and once we agree on them, I'd
> submit a PR to [2] to update the related pages.
>
> [2] 
> https://github.com/apache/comdev-site/blob/main/source/apache-way/apache-project-maturity-model.md?plain=1
>
> Best,
> tison.
>
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