Hi,

> The proposal here is to improve the expression on NPM / PyPI for the
> package name to be either:
> 
> 1. apache-projectname
> 2. projectname

Existing ASF policy has this to say:
- "All PMCs must to comply with the Apache Project Branding Requirements.” [1]
- “PMCs are directly responsible for ensuring all of their project's web 
content complies with the Apache Project Branding Requirements.” [2]
- "PMCs are responsible for evaluating and if needed addressing any infringing 
use of their project's marks by third parties” [3]

In regards to naming:
- "All top level projects (TLPs) must use the format Apache Foo for their 
branding” [4]
- "The primary branding for any project or product name must be in the form of 
"Apache Projectname”. " [5]
- "The first and most prominent references to a project or product on every 
page, and uses in page titles or headers, must use the "Apache Projectname" 
form of the name. “ [5]

This is one reason why every single poding report asks, “Is the PPMC managing 
the podling's brand / trademarks?”.

In short, IMO, using the short name would not be in line with current policy, 
but that is probably more of a question for trademarks. For instance, it might 
be OK if the page made it very clear that this was an ASF project and the users 
were downloading “Apache Foo” and included appropriate trademark attribution.

Kind Regards,
Justin

1. https://www.apache.org/foundation/marks/responsibility#compliance
2. https://www.apache.org/foundation/marks/responsibility.html#website
3. https://www.apache.org/foundation/marks/responsibility.html#police
4. https://www.apache.org/foundation/marks/pmcs#naming
5. https://www.apache.org/foundation/marks/pmcs#branding



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