dave2wave commented on a change in pull request #81:
URL: https://github.com/apache/incubator/pull/81#discussion_r548703824



##########
File path: pages/guides/sites.ad
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@@ -19,85 +19,80 @@ Apache Incubator PMC
 :imagesdir: ../images/
 
 Podlings need to build a community in Apache in order to be accepted
-as part of the Apache Software Foundation. One of the tools used to build
-a community is the web site.
+as part of the Apache Software Foundation. The podling website is one of the 
tools you use to build
+that community.
 
 == Podling Website Requirements
 
 Podlings are, by definition, not yet fully accepted as part of the
 Apache Software Foundation. Therefore, they are subject to additional
-constraints on their websites. These policies MUST be adhered to
-before Graduation is considered unless prior approval is obtained from
-the Incubator PMC.
+constraints on their websites. You MUST adhere to these policies before we can 
consider the podling for
+Graduation, unless you obtain prior approval from the Incubator PMC.
 
 - The published site for each podling must conform to the guidelines in 
link:/guides/branding.html[Podling Branding/Publicity].
-- Podlings should review 
link:https://www.apache.org/foundation/marks/linking[Corporate Recognition Best 
Practices], link:https://www.apache.org/foundation/marks/resources[Apache 
trademark information], and must aim to be in compliance with 
link:https://www.apache.org/foundation/marks/pmcs[Apache Project Website 
Branding Policy]
-- The sources for every podling site sources should be maintained in the 
podling's site SVN or git directory
+- Podlings should review 
link:https://www.apache.org/foundation/marks/linking[Corporate Recognition Best 
Practices], link:https://www.apache.org/foundation/marks/resources[Apache 
trademark information], and must aim to comply with the 
link:https://www.apache.org/foundation/marks/pmcs[Apache Project Website 
Branding Policy].
+- You should maintain the sources for the podling website in the podling's 
site SVN or Git directory.
 - The published site for each podling should conform to this URL space: 
#http://podlingname.incubator.apache.org/# or #http://podlingname.apache.org/#
-- Every podling should maintain an incubation status file under: 
#http://incubator.apache.org/projects/podlingname.html# (this is generated)
+- Every podling should maintain an incubation status file under: 
#http://incubator.apache.org/projects/podlingname.html# (this is generated).
 
 == Creating the Podling Website
-=== Creating A Good Podling Site
+=== Creating a Good Podling Site
 
 Apache Project Web Sites typically include several standard pages.
-Each page is formatted with a navigation bar on the left and a project
+Each page has a navigation bar on the left and a project
 standard header that includes the Incubator graphic.
 
-The Web Site can be established during incubation, and migrated
-after incubation to a permanent place in the TLP home.
+You can establish the website during incubation, and migrate it
+after incubation to a permanent place in the TLP (Top Level Project) home.
 
 - Project Home Page: the primary entry point to the site; contains project 
description, news, invitation to join the project.
-- License Page: link to the Apache License 2.0
-- Downloads: many projects in incubation will release code, and this page 
describes them and has links to the download pages that redirect to Apache 
Mirror sites.
-- Documentation: this page describes the project documentation, including 
javadoc for Java projects; guides, tutorials, and links to external 
documentation.
+- License Page: link to the Apache License 2.0.
+- Downloads: many projects in incubation release code, and this page describes 
the releases and has links to the download pages that redirect to Apache Mirror 
sites.
+- Documentation: this page presents the project documentation, including 
javadoc for Java projects, guides and tutorials, and links to external 
documentation.
 - Committers: a list of current committers on the project.
-- Mailing Lists: there are several mailing lists that the community might be 
interested in, and this page contains mailto: links that allow easy 
subscription (and unsubscription) to any of them.
-- FAQ: frequently asked questions are answered here.
-- Source Code: links to the browsable source repository and git or svn 
commands to check out the sources.
-- Issue Tracking: links to the JIRA or other issue tracking tool, possibly 
including frequently used filters for issue lists.
+- Mailing Lists: there are several mailing lists that the site visitors might 
be interested in, and this page contains `mailto:` links that allow easy 
subscription (and unsubscription) to any of them.
+- FAQ: answers to frequently asked questions.
+- Source Code: links to the browsable source repository and git or svn 
commands to check out the source code.
+- Issue Tracking: links to the Jira or other issue tracking tool, possibly 
including frequently-used filters for issue lists.
 - Dependencies: other projects that this project depends on.
-- favicon: the project's icon in a format suitable for a browser's address 
bar. If absent, an Apache Feather will be displayed.
+- favicon: the project's icon in a format suitable for a browser's address 
bar. If the favicon is absent, an Apache Feather displays.
 
-=== Web Site Generation Tool
+=== Website Generation Tool
 
-The choice of tool used to generate the web site is left to
-the podling. If you already have a tool that you are comfortable
-with, you can continue to use it. If you do not, consider using
+The podling can choose the tool it wishes to use to generate the website. The 
Infrastructure team provides 
link:https://infra.apache.org/website-guidelines.html[guidance] concerning 
tools that work best with Apache's infrastructure, and what podlings and 
projects must avoid. If you already have a tool that you are comfortable
+with, you can probably continue to use it. If you do not, consider using
 the Jekyll based link:https://github.com/apache/apache-website-template[Apache 
website template].
 
-Regardless of which tool you use, the web site should be maintained
-in the svn/git repository, and include the site generation tool.
-This simplifies the process of site generation and enables changes
-to the site to be made by any committer. The generated site should also
-be checked into svn/git.
+Regardless of which tool you use, maintain the web site in the podling's 
svn/git repository, and include instructions for using the site generation tool.
+This simplifies the process of site generation and lets any podling committer 
make changes
+to the siter. Check the generated site into svn/git.

Review comment:
       to the site




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