Same reason you hear "can't trademark certain parts of speech".  Half informed 
zealots go off half cocked. 

For instance, here is apparently authoritative advice that a trademark can only 
be an adjective: 

http://www.ramseylawgroup.com/viewarticle.php?id=21

And here is a real world analysis:

http://itre.cis.upenn.edu/myl/languagelog/archives/000943.html

The fact is, I bought a BMW, not a BMW car.  It is still trademark in spite of 
my linguistic faux pas. 

Sent from my iPhone

> On Jan 28, 2016, at 18:47, Greg Stein <gst...@gmail.com> wrote:
> 
> Hrm. Given that, I'm confused why I keep hearing "oh, natural word, can't
> be trademarked."

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