Also  
https://arstechnica.com/science/2021/08/with-a-single-photo-spacex-sent-a-not-so-subtle-message-to-faa-regulators/


From: Friam <friam-boun...@redfish.com> On Behalf Of Tom Johnson
Sent: Sunday, August 8, 2021 1:52 PM
Subject: [FRIAM] Fwd: Monday Note #629 - Elon Musk at full throttle (FF)

Interesting read

---------- Forwarded message ---------
From: Frederic Filloux 
<frederic.fill...@mondaynote.com<mailto:frederic.fill...@mondaynote.com>>
Date: Sun, Aug 8, 2021 at 2:00 PM
Subject: Monday Note #629 - Elon Musk at full throttle (FF)
To: <t...@jtjohnson.com<mailto:t...@jtjohnson.com>>

<https://mondaynote.us19.list-manage.com/track/click?u=67f83ff97a099ecc6627cd74a&id=811d14cb54&e=241ccdf34a>[Monday
 
Note]<https://mondaynote.us19.list-manage.com/track/click?u=67f83ff97a099ecc6627cd74a&id=811d14cb54&e=241ccdf34a><https://mondaynote.us19.list-manage.com/track/click?u=67f83ff97a099ecc6627cd74a&id=811d14cb54&e=241ccdf34a>
#629

August 8, 2021

What Makes Elon Musk Move So 
Fast<https://mondaynote.us19.list-manage.com/track/click?u=67f83ff97a099ecc6627cd74a&id=c68de038c4&e=241ccdf34a>
SpaceX is assembling its giant Starship rocket at an incredible pace. Here are 
some clues on how it does it.

By Frederic 
Filloux<https://mondaynote.us19.list-manage.com/track/click?u=67f83ff97a099ecc6627cd74a&id=192c84e3f8&e=241ccdf34a>

[https://cdn-images-1.medium.com/max/600/1*G6a8pprhi6HE1RyFLday4A.png]
Credit: Tim Dodd, Everyday 
Astronaut<https://mondaynote.us19.list-manage.com/track/click?u=67f83ff97a099ecc6627cd74a&id=09e79c1faa&e=241ccdf34a>

This episode was supposed to be about the funding of the New Space, but I still 
need to secure a couple of interviews. Plus, I wanted to share new findings on 
the “Elon Musk method.” The idea emerged from a two-hour video featuring the 
SpaceX founder touring its South Texas facility where the megarocket Starship 
is being assembled. The erudite YouTuber Tim 
Dodd<https://mondaynote.us19.list-manage.com/track/click?u=67f83ff97a099ecc6627cd74a&id=a0116600ea&e=241ccdf34a>
 had a chance to walk through the huge tents, buildings, and launchpad, guided 
by Musk.

There are reasons to be fascinated by the size and scope of Musk’s latest 
endeavor: the Starship rocket is 120 meters high, the equivalent of an almost 
40-story building, taller than the iconic Saturn V. Except this one will be 
fully reusable and quite versatile, as it will be able to put 100 tonnes in 
orbit. That’s four times Falcon 9’s capacity, and it will also ferry astronauts 
to the Moon and eventually to Mars. Last week marked a milestone, with, for the 
first time, the two parts of the rocket being stacked upon each other in a 
spectacular fashion:

[0*Gs-Y_xQf9GN6S7Aj]
Credit: RGV Aerial 
Photography<https://mondaynote.us19.list-manage.com/track/click?u=67f83ff97a099ecc6627cd74a&id=bb8a9284a6&e=241ccdf34a>

What is even more stunning is the pace at which SpaceX is putting together all 
the components: buildings, such as the 400-foot metallic structure that will 
capture the first stage of the rocket upon landing, are built and assembled in 
parallel to various iterations of the rocket itself. As it was running out of 
hangars, the company deployed huge tents to host the most critical phases of 
manufacturing. No wasted time here.

Tim Dodd’s video features an unpolished Elon Musk, sweating in the early 
evening heat of South Texas, sleep-deprived, afflicted with serious back pain, 
uncaring about his physical appearance but always intense and obsessive. As 
geeky as it is, the interview definitely has a documentary value.
[https://i.embed.ly/1/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Ft705r8ICkRw%2Fhqdefault.jpg&key=a19fcc184b9711e1b4764040d3dc5c07]

But in addition to that value, there are other things that we can mention about 
how the Musk method applies to building a giant spaceship. Here are five 
arbitrarily chosen clues into SpaceX’s culture and method.

1 . Musk’s Engineering Philosophy

I already covered the Musk method for making cars in the Monday Note series 
about EVs (read How Tesla cracked the code of automobile 
innovation<https://mondaynote.us19.list-manage.com/track/click?u=67f83ff97a099ecc6627cd74a&id=001072a4dc&e=241ccdf34a>),
 but SpaceX founder made some adaptations for rocket manufacturing:

“Step one: Make the requirements less dumb. The requirements are definitely 
dumb; it does not matter who gave them to you. It’s particularly dangerous when 
they come from an intelligent person, as you may not question them enough. 
Everyone’s wrong. No matter who you are, everyone is wrong some of the time. 
All designs are wrong, it’s just a matter of how wrong.”

“Step two: try very hard to delete the part or process. If parts are not being 
added back into the design at least 10% of the time, [it means that] not enough 
parts are being deleted. The bias tends to be very strongly toward ‘let’s add 
this part or process step in case we need it. Additionally, each required part 
and process must come from a name, not a department, as a department cannot be 
asked why a requirement exists, but a person can”.

“Step three: simplify and optimize the design. This is the most common error of 
a smart engineer, to optimize something that should simply not exist”.

“Step four: accelerate cycle time. You’re moving too slowly, go faster! But 
don’t go faster until you’ve worked on the other three things first.”

“The final step is: automate. An important part of this is to remove in-process 
testing after the problems have been diagnosed; if a product is reaching the 
end of a production line with a high acceptance rate, there is no need for 
in-process testing. I have personally made the mistake of going backwards on 
all five steps multiple times. In making Tesla’s Model 3, I literally 
automated, accelerated, simplified and then deleted”.

2 . Attention to detail, from the top

Musk seems to know everything about his rocket. It looks like he can’t be 
fooled by anyone on the shop floor. He can quote the weight of the enormous 
launch stand (270 tonnes, in case you wonder), explain with great precision the 
distribution of the heat load on the vehicle upon reentry in the atmosphere, 
the challenge posed by the heat tiles, and the difficulty to protect the hinges 
of the rocket’s tiny wings. He is deep in the trenches as with Tesla during the 
worst moment of the Model 3 “production hell”. That is a stark contrast with 
Boeing’s SVP for Space and Launch, Jim Chilton, who is a 37-year veteran with a 
bird’s eye view on the development of indefinitely-delayed Starliner, which 
looks like the offspring of a decade-old committee.

3 . Failure is a compulsory step

Elon Musk harbors surprisingly low expectations for the first Starship orbital 
flight in the fall:

“Our goal is to make it to orbit without blowing up. If the booster even does 
its job and something goes wrong [right after launch] with the ship, I’ll still 
count that as good progress. Actually, to be totally frank, if it takes off 
without blowing up the stand, — ‘stage zero’ [the tower, tanks, etc.] — , which 
is much harder to replace than the booster, that would be a victory. That’s my 
number-one concern”.

Again, this is part of the Musk principle. According to him:

“Everything you see here is a work in progress. What was said last week might 
be untrue next week. It could be an error, a miscommunication or we had a 
better idea”.

It applies to Tesla, whose cars are subject to constant upgrades, including for 
critical elements such as the autopilot (again, see episode 5 of our Future of 
car series: Code on 
Wheels<https://mondaynote.us19.list-manage.com/track/click?u=67f83ff97a099ecc6627cd74a&id=5563fcabb0&e=241ccdf34a>).
 Owners don’t care, but in an editorial rant, the New York Times defended a 
less adventurous perspective 
denouncing<https://mondaynote.us19.list-manage.com/track/click?u=67f83ff97a099ecc6627cd74a&id=eed7891b97&e=241ccdf34a>
 the beta-testing culture that put half-baked cars on the roads. Risk-taking is 
not widely shared: in France, many go as far as wanting the “principle of 
precaution” carved in the Constitution to prevent any excessive risk, including 
in science and tech…

4 . Iterations — multiple ones (unlike the space shuttle)

Asked by Tim Dodd about Nasa’s approach to the space shuttle, Musk said:

“The shuttle had almost no room for iteration because there were people on 
board. So you couldn’t be blowing up shuttles [in tests]. That’s a big problem. 
In fact, a lack of iteration was the problem. Because [Nasa’s engineers] were 
aware of a lot of the issues, but people were too afraid to make changes”.

“There was a risk/reward asymmetry: big punishment for it — you make a change 
and something goes wrong. But if you make a change and it goes right, you only 
get a small reward. The biggest problem with the shuttle was that its design 
froze. Due to all space shuttle missions being crewed, design changes were high 
risk and low reward. Starship does not have anyone on board so we can blow 
things up. It’s really helpful.”

The same thinking applied to SpaceX manned missions:

“SpaceX has polar opposite design methods for Starship and Dragon [which 
carries crews as well as cargo to the ISS]. Dragon can never fail, and it must 
be tested in extreme amounts and has tons of margin. However, to develop the 
world’s first fully and rapidly reusable rocket, SpaceX must iterate rapidly, 
which leads to lots of failures. Falcon is in-between, where SpaceX can afford 
to have a landing failure, but cannot experience a failure during ascent”.

5 . Everyone must get The Big Picture

At one point Musk addresses the delicate and often divisive question of 
encouraging the staff to comprehend and carry out the company’s big picture. A 
principle that is at the cornerstone of many tech companies such as Netflix’s 
culture:

“You really want everyone to be chief engineer. It means that people need to 
understand the system at a high level to know when they are making a bad 
optimization”, said Musk.

Again, all of this was delivered not in a comfy TED talk, but as the creator of 
SpaceX was frantically striding a strange and cluttered shop floor. That’s the 
place where he is literally reinventing space exploration.

— Frederic Filloux<mailto:frederic.fill...@mondaynote.com>

Previous episodes:
01: Creating an AWS in Orbit. Nothing 
Less.<https://mondaynote.us19.list-manage.com/track/click?u=67f83ff97a099ecc6627cd74a&id=2b9c8f7513&e=241ccdf34a>
02: The Delicate Politics of New Space 
Nations<https://mondaynote.us19.list-manage.com/track/click?u=67f83ff97a099ecc6627cd74a&id=8c3910d89e&e=241ccdf34a>
Episode 04 will be about the dreaded ambitions of Big Tech into Space. Funding 
New Space will follow later. Don’t forget to 
subscribe<https://mondaynote.us19.list-manage.com/track/click?u=67f83ff97a099ecc6627cd74a&id=9981a5b161&e=241ccdf34a>.

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