Dear Friammers,
A close friend of mine has gone to work in marketing for a Startup Incubator in Another City. I have been perusing the website and I notice frequent use of the word "disruptors", as if disruption was a goal in itself. This puzzles me. I have always thought of technology as "enabling' and have thought of its disruptive effects as a kind of collateral damage that needs to be mitigated. Now I recognize that one of the properties of a really good technology company is the ability to respond quickly to disruption, and to provide solutions and open up opportunities for those whose lives are disrupted. And I realize that if I owned a technology company, I might want to produce disruption in order that I might supply "enablors" to the disrupted. But isn't it a case of industrial narcissism to MARKET oneself as a disruptor, a kind of "preaching to the choir", rather than outreach to potential purchasers of one's technology? Or is my thinking "oh so 20th Century." Nick Nicholas S. Thompson Emeritus Professor of Psychology and Biology Clark University http://home.earthlink.net/~nickthompson/naturaldesigns/
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