Is it French, too? Could be. The Airbus company was originally formed as the 
European Aeronautic Defence and Space Company (EADS), now known as Airbus 
Group. https://en.wikipedia.org/wiki/Airbus_Group
It was created as a joint European response to the American domination in the 
aircraft market by Boeing et al. I wonder why there is no similar effort in the 
IT world to create a European search engine, a European decentralized social 
network, etc.
-J.
Sent from my Tricorder-------- Original message --------From: Russell Standish 
<[email protected]> Date: 11/5/2015  06:57  (GMT+01:00) To: The Friday 
Morning Applied Complexity Coffee Group <[email protected]> Subject: Re: 
[FRIAM] Fwd: Schicksal 
On Wed, Nov 04, 2015 at 11:43:34PM +0100, Jochen Fromm wrote:
> 
> Of course nobody says "Luftbus". The official name of the brand is "Airbus". 
> We use English words in German to name something which is innovative, cool 
> and exciting. I think the Japanese are doing the same, i.e. using an English 
> name instead of a normal one because it sounds good. 

Except that Airbus is actually French, but happens to be spelt the
same way in English, so it naturally gets an anglicised pronunciation
in English.

Cheers


-- 

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Prof Russell Standish                  Phone 0425 253119 (mobile)
Principal, High Performance Coders
Visiting Professor of Mathematics      [email protected]
University of New South Wales          http://www.hpcoders.com.au
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