"But both the path of least resistance and the cohesiveness of a social group 
depend, in fundamental ways, on a lack of conviction."

The question is not "Should one use doubt to create fear?", the question is 
"Will someone use doubt to create fear?"  (Someone almost always will.)  The 
crafty campaign strategist will anticipate the audience experiencing the fear 
and assess whether that group is sufficiently important to penetrate.  Or it 
may be a better use of resources to treat them as hopeless and find other 
votes/money/etc.

Marcus
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