I suspect it's a rather hopeless venture, at least for technical books.

I just spent a couple of days with my editors at Addison-Wesley. Since I have 
about 250 adoptions of my textbook in the US, both I and AW are very interested 
in all these issues and have been following the various attempts publishers are 
using to try to make money using the internet. For example, AW created 
CourseSmart where students get access to the book on the internet for the 
semester at about half of what the physical book would cost. That venture 
doesn't seem to be doing very well. Part of the reason is purely economic. If a 
student can resell the book to the bookstore at the end of the semester for 50% 
then why use the electronic version.

But the most salient factor seems to be that students do not like reading 
technical books on ipads, kindles or any other device. One interesting option 
is that some publishers are offering is a combined option where you get both 
the physical book and the electronic version for a little more than the cost of 
the physical book. Students seem to like option that since they can have the 
electronic version on a portable device while in class but use the physical 
book to study with. But of course that costs even more than the outrageous 
prices students have to pay for just the physical book.

All in all, the publishers have not a clue as to how to get out of the death 
spiral they're in. Once the used book sellers got organized, the publishers 
responded by hounding authors to do new editions every couple of years, an act 
that drove the price of textbooks through the roof since most of the cost is in 
the production of the book not in the marginal cost of printing more copies. 
It's gotten to the point where at a place like UNM where students really 
struggle financially, the cost of textbooks is edging to towards the cost of 
tuition. Many of us authors have seen our royalties stay the same as the cost 
of books rises while the numbers sold go down but we don't feel very good about 
the situation.

Ed


__________

Ed Angel

Chair, Board of Directors, Santa Fe Complex
Founding Director, Art, Research, Technology and Science Laboratory (ARTS Lab)
Professor Emeritus of Computer Science, University of New Mexico

1017 Sierra Pinon
Santa Fe, NM 87501
505-984-0136 (home)                     [email protected]
505-453-4944 (cell)                             http://www.cs.unm.edu/~angel
                                                                
http://artslab.unm.edu
                                                                
http://sfcomplex.org

On Jul 19, 2011, at 9:17 AM, Owen Densmore wrote:

> Interesting: digital rental of text books at amazon:
>     http://www.iclarified.com/entry/index.php?enid=16101
> 
> Others have done this sort of thing but this is pretty big-time.  And I 
> notice that this is not only for the kindle device, but also for your 
> computer, phone, ipad via their kindle apps, which now allow color, even 
> though the kindle itself is black/white only.
> 
>         -- Owen
> 
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