Maybe a common marketing and sales model comes from software
to hardware too: You don't actually own the hardware! When
you give money to the manufacturer (maybe through vendors
or retailers), you receive hardware _plus_ a limited set
of rights which you may exercise on that hardware, maybe
for a limited time. By purchasing the hardware that way,
you may even have "implicitely signed" a kind of agreement
anyway NOBODY are forced to buy micro-soft software.
Nobody is forced to buy a PC.
Doing this with PC market will result in larger market share for
non-Wintel hardware.
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