Quick reminder that the appeal from the community could use some help. A couple people have started so far. That's really great - thanks for helping out.
Please take a couple minutes and share some thoughts. Send it around to anyone who might be interested. Thanks! Megan On Thu, Oct 6, 2011 at 10:54 PM, Megan Hernandez <mhernan...@wikimedia.org>wrote: > Hello Wikimedia contributors, > > The fundraising team has been testing new messages over the past couple of > months and we're happy to report we've found some new voices that will allow > us to move away from our dependence on Jimmy to appeal to readers for > donations. This year we want the fundraiser to rely as much as possible on > voices of many different members of our community. So far, we've only tested > messages from individuals, but we'd like to test a group appeal from the > community. *That's where you come in!* Please help out by editing this > page > together.<http://meta.wikimedia.org/wiki/Fundraising_2011/communityappeal> > > Here are a few *successful appeal principles* we've found in our most > effective appeals: > > - *Authenticity*: We need to tell stories from amazing passionate > Wikipedians in their own real words about why they are passionate about > Wikipedia and what is great about Wikipedia. > - *Beauty*: Wikipedia is an amazing, beautiful thing run by volunteers > doing it out of the goodness of their hearts. > - *Story*: Clarify people's understanding of Wikipedia and that it > needs them to keep the story going. > - *Free and ad free*: People love that it's free to use, free to be > used in any way, and ad free. > - *Importance*: We're #5 and everyone uses us! > - *Efficiency*: Compared to the other top sites, we run on a shoestring > budget. > - *Strong, quick start*: It must have a catchy first line. > - *Ask*: tell people where the money goes, be specific and concrete. > > > *Examples* of the most effective appeals - so far : > > - Trusty Jimmy <http://wikimediafoundation.org/wiki/L11_0209_Jimmy/en> > - Brandon > Appeal<http://wikimediafoundation.org/wiki/L11_BR2_Junetest_1/en/US> > - Maryana > Appeal<http://wikimediafoundation.org/wiki/L11_3009_Maryana_1/en/US> > - Wikipedia editor Alan > Sohn<http://wikimediafoundation.org/wiki/L11_0209_Alan-a/en> > - Steven Walling > appeal<http://wikimediafoundation.org/wiki/L11_JMvSW_Julytest_SW/en/US> > > > Please help come up with some ideas and drafts here: > http://meta.wikimedia.org/wiki/Fundraising_2011/communityappeal > > Really looking forward to seeing what we come up with! > > Megan > > > -- > > Megan Hernandez > > Head of Annual Fundraiser > Wikimedia Foundation > > -- Megan Hernandez Head of Annual Fundraiser Wikimedia Foundation _______________________________________________ foundation-l mailing list foundation-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l
