On Thu, Jan 7, 2010 at 12:52 AM, Liam Wyatt <liamwy...@gmail.com> wrote:
> That's interesting. I had always thought that it was done at this time of > year to coincide with "Wikipedia Day" on Jan.15 but that we just reached > our > goal early. To that end, Wikipedia Day in 2011 will be our "10th Birthday" > and potentially there is a lot of fundraising/media potential around that > date. > I agree. WMDE has already put aside a portion of its budget to plan for Wikipedia's 10th birthday in 2011. There's definitely a lot of potential here, not just from a fundraising perspective. Yes, I can see how the Christmas "giving spirit" would increase the > potential donations. If that is the reason why it's run in December, why > don't we investigate how donations to WM could be given as a present to a > friend/relative. I know a lot of charities offer "gifts" where what you > personally receive is a certificate to give as a present to your relative, > but the money is actually going to the charity for a nominated purpose. For > example: http://www.oxfamunwrapped.com.au/Product.php?productid=94 Could > donating to WM somehow be made into a christmas present? I believe we've > previously talked about saying things like "donating $30 will run your > language's Wikipedia for 'x' minutes" - perhaps we could turn that into a > certificate kind of thing? (so long as it was made clear that this was > nominal, rather than making a false promise that your donation would be > spent at a precise moment in time). > I think that's an excellent idea :) As for the tax-adjustment aspect, that may be the case for the US (and > granted, that's where most of the money is being raised currently), but > different countries have different periods - here in Australia for example > the fiscal year is July-June. > It's country-dependent. From what I know, personal income tax returns in most European countries cover a Jan-Dec period. So the last few days of the year are also the last chance for donations to be included in that return. >From a purely revenue-maximizing perspective, it makes sense to keep the fundraiser in November/December. Best regards, Sebastian _______________________________________________ foundation-l mailing list foundation-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l
