Trying one more time. Seems to have disconnected from my previous message.
-------- Original Message -------- Subject: Annual Fundraiser starts November 10th, UTC Date: Wed, 04 Nov 2009 08:42:00 -0800 From: Rand Montoya <rmont...@wikimedia.org> To: foundation-l@lists.wikimedia.org Wikimedians-- As some of you know, the 2009 Annual Fundraiser has a projected start date of November 10th, 2009 UTC. You can find a general time line here (http://meta.wikimedia.org/wiki/Fundraising_2009/Timeline). This fundraiser has messaging and tone that is part of an overarching public relations plan that was approved by the Board and WMF management, and was developed with a reputable non-profit/cause-focused marketing and PR firm, Fenton Communications. You can read more about the partnership with Fenton here: http://www.fenton.com/intelligence-report/2009/08/wikimedia-selects-fenton-for-two-pronged-marketing-task.html. You can see some of the designs for this year's fundraiser at the following: http://dev.donate.wikimedia.org/index.php/2009/Donate http://dev.donate.wikimedia.org/index.php/2009/Donate-Chapter/en http://dev.donate.wikimedia.org/index.php/2009/Donate/Thankyou/en http://dev.donate.wikimedia.org/index.php/2009/Donate/Support/en http://dev.donate.wikimedia.org/index.php/2009/Donate/WaysToGive/en Banners and Site Notices (a sampling): http://dev.donate.wikimedia.org/index.php/2009/Notice1/en http://dev.donate.wikimedia.org/index.php/2009/Notice2/en http://dev.donate.wikimedia.org/index.php/2009/Notice3/en http://dev.donate.wikimedia.org/index.php/2009/Notice11/en http://dev.donate.wikimedia.org/index.php/2009/Notice12/en http://dev.donate.wikimedia.org/index.php/2009/Notice22/en http://dev.donate.wikimedia.org/index.php/2009/Notice23/en http://dev.donate.wikimedia.org/index.php/2009/Notice27/en http://dev.donate.wikimedia.org/index.php/2009/Notice28/en And see parts of the messaging and phases through the translation process: http://meta.wikimedia.org/wiki/Fundraising_2009/core_messages/en There is currently lots of valuable feedback at http://meta.wikimedia.org/wiki/Talk:Fundraising_2009/Website_Design from the community. I appreciate that feedback and encourage more. I will be monitoring feedback there and on this list. It's worth keeping in mind that there is no single message for this campaign. As you can see we're going to test a number of new messages that, backed with some valuable research by the contractor we're working with, we feel will engage a new audience of donors to the Wikimedia cause. We are currently working several ambitious technical upgrades to this year's campaign: GEO IP localization for chapter messaging, local processing of credit cards, and project specific integration of the donation pages. Like all other fundraisers, we appreciate your patience as we work to bring these pieces together. I'm happy to answer any questions that you might have. -Rand -- Rand Montoya Head of Community Giving Wikimedia Foundation www.wikimedia.org Email: r...@wikimedia.org Phone: 415.839.6885 x615 Fax: 415.882.0495 Cell: 510.685.7030 “At some future time, I hope to have something witty, intelligent, or funny in this space.” -- Cary Bass Volunteer Coordinator, Wikimedia Foundation Support Free Knowledge: http://wikimediafoundation.org/wiki/Donate _______________________________________________ foundation-l mailing list foundation-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l
