Hey All-- A couple of updates on the Annual Fundraiser:
1) A quick update of the community giving stats (gifts less than $10,000) for the first 35 days of the fundraiser: 2007: 31,956 donors giving a total of $895,405.01. Average gift is $28.02. 2008: 53,519 donors giving a total of $1,542,543.41. Average gift is $28.82. We're holding steady about $27K to $30K per day. More and full stats here: http://wikimediafoundation.org/wiki/Special:ContributionStatistics. 2) You can find the latest post about our site notices here: http://blog.wikimedia.org/2008/12/06/site-notices-people-actually-read-them/ Long blog post short: People do read the site notices. Sounds crazy, but they do. Our messaging matters. People love the "Wikipedia is there when you need it - now it needs you"...whereas "Wikipedia: Making Life Easier" has not done as well. 3) Next few site notices were delayed, but will be going live this week. The first two are here: http://meta.wikimedia.org/w/index.php?title=Special:NoticeTemplate/view&template=2008_scales (left messaging to be tested/changed) http://meta.wikimedia.org/w/index.php?title=Special:NoticeTemplate/view&template=2008_wikipedia_has_helped_meter We should have two more live by mid-week. 4) In addition to getting more site notices up, we will be working on increasing our conversion rate (the rate for which donors give after they click on a banner). Right now our conversion rate is dropped steadily since the beginning of the fundraiser. It started at 12% or so and now stands closer to 3.5%. I'll be working with a few tweaks to try to push this up a bit...try to close the sale and get those who are thinking about donating to donate. I appreciate all that have contributed ideas and thoughts. You'll be seeing some of those ideas soon. Rand Montoya Head of Community Giving -- Rand Montoya Head of Community Giving Wikimedia Foundation www.wikimedia.org Email: [EMAIL PROTECTED] Phone: 415.839.6885 x615 Fax: 415.882.0495 Cell: 510.685.7030 “At some future time, I hope to have something witty, intelligent, or funny in this space.” _______________________________________________ foundation-l mailing list foundation-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l
