I like Keith's suggestion. I think that, given the attitude surrounding Flash 
in the developer community, dropping that name or minimizing it would be good 
to do. It also would make it easier for non developer folk to understand what 
it is that Flex really does. Just my two cents.

-Arthur Lockman

On Aug 4, 2012, at 6:43 PM, Keith Sutton <ke...@spoon.as> wrote:

> How about a combination that speaks to non-Flash Platform aware readers as 
> well:
> 
> Apache Flex is an framework for building applications that run on web 
> browsers, desktops and devices (smartphones and tablets). It is an 
> ActionScript 3 based framework
> that uses Adobe Flash Player (browsers) and Adobe AIR (desktop and devices) 
> at runtime.
> 
> On 8/4/2012 3:26 PM, aYo ~ wrote:
>> Modifying Brent's description a wee bit -
>> Apache Flex is an ActionScript 3 based framework for building applications
>> that run on the Flash Player and Adobe AIR
>> On Aug 4, 2012 11:20 PM, "Brent Arnold" <br...@brentarnold.com> wrote:
>> 
>>> How about: "Apache Flex is an ActionScript 3 based framework that runs on
>>> the Flash platform, including Flash Player and Adobe AIR".
>>> 
>>> Brent
>>> 
>>> On 8/4/12 9:20 AM, Alex Harui wrote:
>>>  On 8/4/12 2:16 AM, "Justin Mclean" <jus...@classsoftware.com> wrote:
>>> 
>>>>> That's a bit more inclusive? Perhaps change to "Flash and AIR based" or
>>>>> drop
>>>>> "Flash-based" altogether?
>>>>> 
>>>> Jeffry Houser suggested "Flash Platform-based" which is what we used in
>>>> the
>>>> announcement.
>>>> 
>>>> 
> 

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