I'm very pleased that our logo made to the second round but I assumed there will be some sort of discussion after round 1. I've imagined that people could express their feelings about selected logos (what they like, what they don't like or what they want to see) and based on that input we could work on our logo. Branding is not just logo so I thought that we could take some time to work on more complete branding presentation, with different logo variations, additional materials (e.g. t-shirts), may be key visual, example presentation on different use case scenarios (to discuss where and how the logo could be used). That could be later put to vote. Voting already started, things are now in motion but I think this should be considered on todo list for winning logo...

W dniu 2012-01-24 00:37, Doug Arthur pisze:
Hello thriving community!

We have had a great Logo contest so far. There were a lot of votes,
and a lot of discussion. All of the submission were great, and we
truly appreciate the contribution of such great work. The PPMC members
have been carefully dissecting what the next steps should be. This has
been a difficult task on its own, as we don't want to offend anyone's
great work and contribution. We also want to make sure we communicate
effectively with the community, therefore we had some private
discussions on how to proceed carefully and cautiously.

With that said, the tallies are posted [1].

[2] #49:
    Total:            106.5 Pts
    Community:   83.5 *
    PPMC:          23

[3] #42:
    Total:             99.5
    Community:   68.5
    PPMC:          31 *

[4] #40:
    Total:             65
    Community:   63
    PPMC:          2

There are more community votes for #49 over #42 by only ~15. While the
PPMC members also had #49 in their top list, #42 came out on top,
while #40 was not favored by PPMC. Since there is no clear winner
between #42 and #49, we are conducting another round of voting for
those submissions. So with that warrants a congratulations to Tomasz
Maciag and Julien Brehier for their submissions and making it to
another round.

Overall we should all be extremely happy with the votes as #42 and #49
were both the top two choices for the PPMC and the community. A clear
sign that the community and PPMC are in-sync. We passed an early and
important test! And congratulations to everyone else that submitted a
logo as well!

With this round of voting, we're only going to have a +1 to which logo
you prefer (#42 or #49). Remember, PPMC members votes are the final
say, and ultimately, that will be the what final decision becomes, but
the community votes help the PPMC members make their decisions, so get
voting, and let us know which you like the best!

With everything said, some of our discussions included concerns on how
each logo represents the future of Apache Flex. One specific concern
was how #49 appeared to some of the PPMC members, and feeling that
some users could look at the logo as negative. Not saying at all that
the logo truly has any negative context, but there are some concerns
surrounding it. I don't want to spell them out, as to not give the
community a new vision on what the PPMC members are seeing. Just take
a careful and close look at which logo you choose, and choose wisely!

Let the voting commence, and good luck to Tomasz Maciag and Julien
Brehier in this showdown of the new Apache Flex logo!


[1] http://people.apache.org/~dougarthur/apache_flex_logo_votes.xlsx
[2] http://s.apache.org/af-logo-49
[3] http://s.apache.org/af-logo-42
[4] http://s.apache.org/af-logo-40


- Doug

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