The arrow is kind of a bi-product of the tilted F, which is indeed consisting of connected bulding blocks. (There is also a "hidden" x in there.)

Since the arrow is not the main point about the logo, making it pointing backwards is not a very huge issue. But I am well aware of the up/right pointing arrow "rule" in left-to-right society ;)

Thanks for the feedback guys! ;)

På Tue, 17 Jan 2012 19:01:41 +0100, skrev Randy Troppmann <randy.troppm...@gmail.com>:

I agree with Doug. Don't put so much value into the direction an arrow
is pointing. It's a valid point in some cases but not necessarily an
overriding issue in every case.

On Tue, Jan 17, 2012 at 10:56 AM, Doug McCune <d...@dougmccune.com> wrote:
I wouldn't worry about the direction of the "arrow", I think this logo
looks good as if, it implies both a Tetris-style building block, as well as
a lego-style composition of smaller components into a larger whole.
Secondarily it can be seen as a left-pointing arrow, but I don't think
that's the overriding message. And even so, I don't personally think a left arrow have that much of a bad connotation. I wouldn't mess with it if I was
the creator.

On Tue, Jan 17, 2012 at 9:51 AM, Jeffry Houser <jef...@dot-com-it.com>wrote:


 I kind of like your stylized "F" 8 bit spaceship thing...

However--and I feel like a broken record at this point--arrows that point to the left or down are generally considered to have negative connotation (at least in the US). We want onward (to the right) and upward (up); not
backward (to the left) and downward (down).


On 1/17/2012 12:31 PM, Nicolas Mendoza wrote:

PNG: http://www.pvv.ntnu.no/~**mendoza/bilder/flex.png<http://www.pvv.ntnu.no/~mendoza/bilder/flex.png> Assets: http://www.pvv.ntnu.no/~**mendoza/bilder/flex.svg<http://www.pvv.ntnu.no/~mendoza/bilder/flex.svg>



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