Here are a few mixed thoughts:
I wonder if a site like Crowdspring or 99designs would be a suitable
venue for a contest like this? I believe it would get the contest in
front of folks who are more design oriented than most programmers; and
already have built in facilities for voting on results and a crowd of
interested designers.
Here is the CrowdSpring project I used to design the DotComIt logo at
CrowdSpring (
http://www.crowdspring.com/project/68345_logo-for-software-development-company/
) and a direct link to our formal RFP:
http://files.crowdspring.com/project_file/68416_Logo%20Design%20RFP%20V0.3.pdf?AWSAccessKeyId=AKIAI3LSG4ZVTVQPOWJQ&Expires=1328400000&Signature=gPjeSzynul8KQCB6y4S1Wh%2Fudw0%3D
On 1/7/2012 2:25 PM, Michael Schmalle wrote:
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UPDATED DRAFT
Apache Flex Re-branding Initiative
On the 31th of December, 2011, the Apache Software Foundation has
accepted the Flex SDK into incubation. Apache Flex is now a community
project managed by Apache (ASF). The migration from Adobe to Apache
involves a re-branding and you can contribute by proposing the new
Apache Flex logo.
Your proposal will be published on the Flex Incubation website [1]
next to the other proposals. On [date-end] the community will choose
the new logo through voting on the Apache Flex Mailing List at [2].
The proposal as written, assumes Flex knowledge. Assuming we want to
target designers with this, and that designers are not going to be Flex
knowledgeable, we should add a description of what Flex is. Evey a 1-2
sentence description like this:
"Flex is a framework for building Rich Internet and Mobile
Applications on Adobe's Flash Platform"
added in there somewhere would give context to those ignorant.
GUIDELINES
The logo should meet the requirements below:
- two versions of the logo: a rectangle (full brand) and a square
(icon, for example)
- be prepared to be scaled up or down
- be able to translate to a 2 color look
- 2 color (black/white, 2 greys, etc)
- be able to be inverted if running on a dark background
- should not resemble the current Adobe Flex logo
- it should comply with the Apache branding requirements at
http://www.apache.org/foundation/marks/
Note: The design as accepted by popular vote will be treated as a
proposal that can be tweaked and cemented into it's final published form.
INSPIRATION
While designing the logo, keep in mind what describes Flex:
- User Experience
- Ubiquity / Cross-platform
- Enterprise
- Community Driven
- Why are you developing with Flex?
That last line made me think "Do we really want a Flex programmer
designing a logo?"
When creating projects like this; I like to add emotions or values
that I think the design should convey; and this Inspiration section
seems to be getting at that. I think this list is a good start, but
could be made more concrete. I might tweak this list like this:
- Ubiquitous [or Positive or slick, or elegant, or..??] or User Experience
- Enterprise Quality
- Community Driven
DEADLINE
[date-end]
I also think the contest should be longer than a week.
HOW TO CONTRIBUTE
Send to the Apache Flex Mailing List the links to: [2]
- A PNG version of the logo (and it's scalable variations)
- A ZIP file with all assets
When creating projects like this, I often put a "deliverable" section
which includes the "master files" which I would expect the deliverable
here to include either an illustrator file or a high res photoshop
file. I might also specify that all rights to entries that aren't
chosen are retained by their creator.
--
Jeffry Houser
Technical Entrepreneur
203-379-0773
--
http://www.flextras.com?c=104
UI Flex Components: Tested! Supported! Ready!
--
http://www.theflexshow.com
http://www.jeffryhouser.com
http://www.asktheflexpert.com
--
Part of the DotComIt Brain Trust
