Right! hehe :) 2012/1/5 Rick Winscot <rick.wins...@gmail.com>
> It's true we've come a long way with technology... but there is one > _major_ consideration for the final logo. It needs to bode-well on a > t-shirt. ;-) > > Cheers, > > Rick Winscot > > > On Thursday, January 5, 2012 at 4:48 PM, Erik Lundgren wrote: > > > > does it look good scaled down and in grayscale? > > > > > > Hi Peter, Jonathan & Jun > > > > Thanks for your input! > > > > Up until recently I only made simple logos with few colors. This design > is indeed complex, built on fine grained shades in color. Why? > > > > In my day-to-day-work I've found out that information technologies > actually are good enough to cheaply cope with complex designs. > > > > The ordinary office-printer prints complex logos beautifully. Logos can > be deployed to big buildings in multicolor to the same price as binary > black/white. > > > > To me its important that a logo delivers its best value in its main > medium. Our main medium is the digital screen, a medium where complexity > are handled beautifully and where I believe visual richness actually are > expected. > > > > Still there may be valid concerns regarding the design. > > > > I've tried to scale the logo to say width 200 px. Works fine if you do > some work making sure edges are pixel aligned. > > > > The thing I'm most worried about is the "horizontal" orientation of the > sketch. How to make a twitter avatar out of it? How to make a > favorite-icon? That may need some work, or a brand new design. > > > > I don't worry to much about the complexity of the logos design. > Information technology is on our side! > > > > What I worry about the most is this: Does it capture our vision for the > work we're about to do? Does it make me passionate? Would it make other > people passionate about our work? > > > > Cheers! > > /Erik > > @erik_lundgren > > > > > > > -- Carlos Rovira Director de Tecnología M: +34 607 22 60 05 F: +34 912 35 57 77 CODEOSCOPIC S.A. <http://www.codeoscopic.com> Avd. del General Perón, 32 Planta 10, Puertas P-Q 28020 Madrid
