On 2 Sep 2024 at 1:04, Rod Hower via EV wrote:

> Forbes wants you to pay to view the article.  Maybe paste the text here.

Sorry.  Odd, I didn't hit a paywall here.  Oh well.  <shrug> 

-----

Elon Musk´s 2006 Climate Manifesto For Tesla Is Gone From Its Website

The "Secret Master Plan" underscored Musk´s mission for Tesla: lead a shift 
from a "mine-and-burn hydrocarbon economy towards a solar electric economy" 
with ever more affordable electric vehicles.

Alan Ohnsman
Forbes Staff
Senior editor covering cleantech and advanced mobility

Aug 26, 2024,03:02pm EDT
Updated Aug 28, 2024, 08:01pm EDT

Elon Musk´s 18-year-old manifesto in which the tech entrepreneur laid out 
his vision for the electric car maker shortly after its first public event 
has vanished from the company´s blog page, along with all posts by Musk and 
Tesla executives before 2019.

The "Secret Master Plan," the company´s de facto constitution, laid out 
Musk´s perspective that Tesla´s key purpose was to show how electric 
vehicles and solar power could help fight climate change, in part by 
creating more and more affordable EVs - a view that has dramatically changed 
with the billionaire's politics in recent years.

This month, Musk appeared to break with his earlier views on the risks of 
relying on carbon-spewing oil and gas, in his interview with climate-skeptic 
Donald Trump, who he´s endorsed for president.

"My views on climate change and oil gas ... are pretty moderate," Musk said 
during their discussion. "I don´t think we should vilify the oil and gas 
industry and the people that have worked very hard in those industries to 
provide the necessary energy to support the economy."

It´s a far cry from his positions from Tesla´s early days: "The overarching 
purpose of Tesla Motors (and the reason I am funding the company) is to help 
expedite the move from a mine-and-burn hydrocarbon economy towards a solar 
electric economy, which I believe to be the primary, but not exclusive, 
sustainable solution," Musk wrote in the 2006 blog. In it, he also promised 
that each successive Tesla model would be cheaper than one that preceded it, 
with a goal of making EVs widely affordable.

Despite Tesla´s success as the world´s most valuable automaker and record 
sales last year of 1.8 million cars, Musk has also backed off his goal for 
the company to sell 20 million vehicles annually by the end of the decade. 
Instead, he´s pivoted into promoting robotaxis and autonomous vehicles as 
key to Tesla´s future and profitability.

Searches for the post that Musk published on Aug. 2, 2006 - when he was the 
fledgling automaker´s top investor and before he took over as CEO - now go 
only to the company´s blog page, where the oldest entry is a Jan. 18, 2019 
post. The updated version of his vision, "Master Plan, Part Deux," published 
July 20, 2016, ahead of Tesla´s acquisition of failing Musk-backed solar 
panel installer SolarCity, also is no longer available. The text and images 
of the missing blogs can be found on numerous Tesla fan sites, but they´re 
also no longer accessible via the Wayback Machine internet archive.

The 2006 blog was posted shortly after Tesla´s first public event in July 
2006, when it invited the media and public officials, including then 
California Gov. Arnold Schwarzenegger, for the unveiling of its Roadster EV, 
a Lotus Elise sports car powered by the startup´s battery pack and motor 
system. It served as the company´s foundational declaration of purpose at a 
time when the electric vehicle market was nonexistent. And in the years 
since it was published, Musk´s manifesto turned him and Tesla into darlings 
of the environmental community, helped it raise funds prior to its 2010 IPO 
and was even studied at Stanford University´s business school.

The purge of older Tesla blogs comes after media outlets began reporting 
last week that an October 2016 company post claiming "All Tesla Cars Being 
Produced Now Have Full Self-Driving Hardware" had disappeared. The company 
is facing a class-action lawsuit accusing Musk and the carmaker of 
misleading buyers about the autonomous driving capabilities of its vehicles. 
Though Musk has said the company is a leader in such technology, Tesla 
engineers have repeatedly confirmed its Autopilot and FSD (full self-
driving) features are driver-assistance technologies that require a person 
to be ready to take control of the vehicle at all times.

California regulators have also charged the company with false advertising 
concerning its claims for Autopilot and FSD, and the National Highway 
Traffic and Safety Administration earlier this year identified 13 fatal 
crashes involving Autopilot and determined that using that name to describe 
the system "may lead drivers to believe that the automation has greater 
capabilities than it does and invite drivers to overly trust the 
automation."

Musk and Tesla didn´t respond to a request for comment.



David Roden, EVDL moderator & general lackey

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