Toyota is a closely held business. I believe it may be owned by a family.
They were on the forefront of alternative fuels for many years, but they stubbornly would not come out with a battery powered vehicle, until everyone else came out with one and they basically had no choice.

I suspect that someone has the ear of the owner (or the oldest, and thus most influential family member,) or perhaps the owner has the an incorrect vision of the future of the car market.

If it were a publicly owned company, it would have long ago jumped on the EV bandwagon.

Having said that, the Prius hybrid came out at a time when every other car maker thought it was a very foolish move. The Prius would not have been built if Toyota was a publicly owned company.

Bill D.

On 5/19/2023 12:00 PM, Lawrence Rhodes via EV wrote:
  They seem to want to go bankrupt. Their resistance to battery EVs is 
irresponsible. It is a matter of time. They can catch upĀ  but it will take 
time. Their hydrogen side track is not helping. Lawrence Rhodes
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