https://www.axios.com/lucid-motors-virtual-reality-test-drives-electric-vehicles-daa901b9-5134-4db7-9ff3-13305bfc8fa6.html
Lucid Motors plans to offer virtual-reality test drives to sell its electric
vehicles
2020-03-06  Ben Geman

[image  / Lucid Motors
https://images.axios.com/qCvCHTvzZ9OeVj3SCW9-QsePPGQ=/0x0:1920x1080/1920x1080/2020/03/06/1583503724316.jpg
]

The electric vehicle startup Lucid Motors has a strategy for drumming up
interest in its upcoming Lucid Air luxury vehicle that begins production
late this year: ultra-designed retail spaces that offer virtual reality test
drives.

Why it matters: The luxury EV market is getting more crowded. Startups like
Silicon Valley-based Lucid — a largely unknown design aesthetic."

    Lucid is also one of several EV players eschewing the traditional
dealership model of sales.

    The company — which is staked with $1 billion from Saudi Arabia's
sovereign wealth fund — plans to unveil the production version of the car
and pricing next month in New York.

What's next: Lucid has one customer studio open in Silicon Valley and plans
to open eight more this year in New York, Florida and California.

    More service centers and studios are slated to open in 2021 in those
states as well as Washington, D.C., Chicago and Europe, the company said.

    The announcements yesterday also touched on other parts of its strategy,
like having a fleet of mobile service vans to provide roadside assistance.
[© axios.com]


+ (v)
https://www.chicagotribune.com/autos/sns-nyt-tesla-not-only-startup-disrupting-car-business-20200305-nd566gp2zvc6naskt5fxkadqhm-story.html
Tesla isn't the only startup disrupting the car business
Mar 05, 2020 ... the advent of electric cars has provided a rare opportunity
for new companies ... a Tesla veteran who is Lucid's chief executive, said
in an interview last year ...
https://videocdn-pmd.ora.tv/homepage/video-60730/basic600.mp4




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