https://auto.economictimes.indiatimes.com/news/passenger-vehicle/cars/aston-martins-electric-car-plans-fall-victim-to-stroll-rescue/73867673
Aston Martin’s electric-car plans fall victim to stroll rescue
February 02, 2020  Bloomberg

[image  / Bloomberg
https://etimg.etb2bimg.com/photo/73867717.cms
The rethink on electrification, a costly technology previously deemed vital
to Aston Martin’s future, will see the company switch focus to providing
more hybrid autos ...
]

The sports and luxury carmaker said it’s also focused on rebalancing supply
with demand to bolster pricing.

London: Aston Martin Lagonda Global Holdings Plc’s 500-million-pound ($656
million) cash lifeline from Canadian billionaire Lawrence Stroll has a major
casualty, the company’s push into electric cars.

The launch of the all-electric Lagonda marque, due in 2022, has been stalled
for three years, Aston said Friday, while development of the Rapide E, the
main brand’s first electric model, is under review despite being almost
complete.

The rethink on electrification, a costly technology previously deemed vital
to Aston Martin’s future, will see the company switch focus to providing
more hybrid autos. It’s part of a “reset plan” that will also see
unspecified job cuts and a restructuring of sales and marketing operations.

While the changes mark a setback for Chief Executive Officer Andy Palmer’s
ambitious expansion strategy, the upcoming DBX model appears to have
survived the cull. Aston Martin’s first sport-utility vehicle is at the
center of efforts to lift sales, with deliveries to customers due to start
later this year.

The sports and luxury specialist said it’s also focused on rebalancing
supply with demand to bolster pricing. The stock had its biggest gain since
a 2018 IPO on news of the rescue, though it’s still down almost 75% since
the listing.
[© economictimes.indiatimes.com]


https://www.google.com/search?q=Aston+Martin+stroll+hybrid
 search on  Aston Martin stroll hybrid


https://www.astonmartin.com/en-us/models/rapide-e
Rapide E - The first All-Electric Aston Martin (USA)
A true Aston Martin, Rapide E has been designed to enhance the feel,
character and delivery of the V12-engine Rapide AMR. With a top speed of
155mph and a sub – 4.0 seconds 0-60mph time and a 50-70mph time of just 1.5
seconds Rapide E unleashes a new electric breed of Aston Martin.


+
https://electriccarsreport.com/2020/01/amazon-india-to-add-10000-electric-vehicles-to-its-fleet/
Amazon India to add 10,000 electric vehicles to its fleet
January 27, 2020  With the introduction of EVs, Amazon India aims to reduce
carbon emissions and environmental ... 
https://electriccarsreport.com/wp-content/uploads/2020/01/Amazon-India.jpg




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