https://www.autonews.com/china/electric-utility-vehicle-lead-chinas-charge-european-market
Electric utility vehicle to lead China's charge into European market
November 11, 2019  CAROLYNN LOOK

[image  
https://s3-prod.autonews.com/s3fs-public/styles/width_792/public/AIWAYS%20U5%20web_0.jpg
 AIWAYS U5 EV
]

BEIJING -- A utility vehicle is set to become the first Chinese entrant in
Europe's electric-car market, betting its competitive price will help draw
customers away from the likes of Volkswagen Group and Tesla.

Shanghai-based automaker Aiways has secured the required permits and
certifications for a Europe launch, and plans to start sales in the second
quarter of next year, co-founder Fu Qiang said in an interview. The company
will first start selling the vehicle, called U5, in China this month.

While the European variant will be adapted to local tastes and regulatory
requirements, Aiways could have a tough time winning over buyers in a market
dominated by local, U.S. and Japanese brands for decades. The debut will be
watched closely by dozens of other Chinese electric-vehicle makers with
global ambitions.

"I believe we will be the first," Fu said in Shanghai. Others "are still in
the preparation period" or even further away with their plans, he said.

A successful domestic launch by the less-than-three-year-old company would
defy rapidly souring demand trends in the broader Chinese EV market. The
industry's sales have fallen for three straight months through September, as
the government -- after spending billions of yuan to nurture the industry --
scaled back subsidies this year.

Penetrating the European market would mark an historic shift in its own
right. European brands' sales in China have for many years underpinned much
of the continent's manufacturing strength, and countries like Germany are
ramping up efforts to support their own expensive shift toward EVs as global
competition picks up.

Convincing European customers that a Chinese car can meet their expectations
is one of Fu's main challenges. Failures by other Chinese companies have
left consumers with a poor image of the country's products, he said. At the
same time, he is hopeful that more recent successes by Chinese
consumer-goods and mobile-phone producers might have built up trust.

The U5's launch in China is scheduled for Nov. 29 and will involve a mix of
marketing strategies, including showrooms in larger cities and online sales.
The domestic price will be 200,000 yuan to 300,000 yuan ($29,000 to
$43,000).

In Europe, the company will try to reach consumers through pop-up stores,
leasing offers, and various local partners, with Norway, the Netherlands and
Germany among the key targets, according to Fu. The planned starting price
for the most basic version is about 25,000 euros ($28,000), which could give
Aiways an edge.

While small electric cars from Volkswagen and its competitors start from
less than 30,000 euros, electric utility vehicles easily go for twice that
or more. Tesla's Model X crossover can cost more than 100,000 euros in
Europe.

The U5 has a range of 460 km (286 miles) that can be extended to 560 km if
the customer chooses to lease additional battery packs, Aiways says. At
4680mm (185.5 inches) long, it is about the same length as an Audi Q5 .

If Aiways is successful, it will in part be because of its use of German
know-how. Since the beginning, Fu has worked closely with his German
business partner Roland Gumpert, a former Audi engineer and car-industry
veteran, and their joint venture Gumpert Aiways now acts as the Chinese
company's Ingolstadt-based r&d center.

"Even though most of our engineers are Chinese, we say we are a company
based on German technology," Fu said.
[© autonews.com]
...
http://www.ai-ways.eu/u5.html
 ... The focus of the design shifts from a person to a family ...


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+
https://www.forbes.com/sites/sebastianblanco/2019/11/18/byton-licensed-to-sell-electric-vehicles-us/#342f89b6445f
Byton Now Licensed To Sell Electric Vehicles In U.S.
2019-11-18 ... The 4- or 5-seat M-Byte will come with two battery options,
72-kWh and 95-kWh packs, that should be good for at least 250 miles on the
EPA scale once the car is ready to be evaluated. The M-Byte also has DC Fast
Charging capability and is predicted to start at around $45,000 ...
https://specials-images.forbesimg.com/imageserve/5dd2fec1ea103f000652b4b8/960x0.jpg




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