https://www.exchange4media.com/announcements-news/benedict-cumberbatch-is-brand-ambassador-for-mg-motors-electric-car-in-india-100376.html
Benedict Cumberbatch is brand ambassador for MG Motor's electric car in
India
Oct 23, 2019  

[image  
https://www.exchange4media.com/news-photo/100376.BenedictCumberbatchMGZSEV.jpg
Benedict Cumberbatch MG ZS EV
]

The MG ZS EV is slated to be unveiled in India in December 2019

MG (Morris Garages) Motor India has announced Benedict Cumberbatch as the
face and ambassador for their upcoming electric car “MG ZS EV” in India. The
announcement comes as a further extension of the ongoing association between
two British icons.

The MG ZS EV, which is slated to be unveiled in India in December 2019, is a
testimony to the carmaker’s long-term commitment towards
environmentally-friendly mobility in India. Benedict, who was recently
announced as MG India’s brand ambassador as well as roped in for the brand
campaign and seen in the launch commercial for MG in India sporting the
Hector Hybrid; will now don a new avatar for the MG ZS EV.

Benedict Cumberbatch on his association with MG said, “Since my childhood, I
have grown up seeing and reading about MG’s. With the iconic MG brand set to
drive into the future, I am delighted to be part of the brand’s journey in
India. The ZS EV – India’s first connected electric SUV focuses on and
furthers the required change in the environment which is the need of the
hour. It is a start in India and I am glad to be part of this start.”

MG India’s association with the acclaimed British actor also builds from the
shared values and beliefs where both endorse community-led causes like
diversity. Benedict Cumberbatch has been known for promoting gender equality
and ‘diversity across the board’ within the global entertainment industry.
Benedict has also many a time demonstrated his focus on the humanitarian
crisis & is known for adopting cruelty-free fashion.

“We are extremely charged up and excited to extend our association with
Benedict for the MG ZS EV in India. The pure electric SUV from MG’s global
stable has seen robust demand from customers in the UK, Thailand and other
markets. It is part of our commitment to promote environmentally friendly
mobility in India. We realize there is a need to become a catalyst for
change and we are happy to do so with the MG ZS EV,” said Rajeev Chaba,
President & Managing Director, MG Motor India.

MG Motor India, on its part, has been driving its vision of facilitating the
creation of a more equal and diverse society with various in-house and
on-ground initiatives. Women professionals currently account for 31% of the
organisation’s workforce – the highest in the industry. MG Motor India has
also associated with organisations such as IIMPACT an NGO engaged in
providing quality education to the girl child through its learning centres
in remote villages across the country. TRAX India to raise awareness on road
safety across 200 schools and The Better India to raise awareness about
community building through initiatives such as ‘MG Changemakers’.
[© exchange4media.com]


+
https://www.moneycontrol.com/news/technology/auto/mg-partners-with-echargebays-for-charging-infrastructure-before-its-electric-suv-launch-4564251.html
MG partners with eChargeBays for charging infrastructure before its electric
SUV launch
Oct 23, 2019  The company recently partnered with Delhi-based eChargeBays to
provide home charging solutions ... with EV charging players aimed at
creating a robust charging infrastructure.in ...




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