EVDL Administrator via EV wrote:
On 5 May 2019 at 20:36, Lawrence Rhodes via EV wrote:
If a bunch of students can manufacturer a vehicle that seats 4 with a trunk
that can do 400 miles a day that is what GM should be building.
Nope. Sorry. GM is a mass market manufacturer. That's a technical marvel,
not a mass appeal vehicle. GM will never find a business case in a vehicle
like that. They wouln't find it even if there were one, and I doubt that
there is.
And if they did, their stockholders would have their CEO out on the street
the following week. That's the way the market works. It selects for more
of what made money last year and the decade before that.
I don't expect to ever see a vehicle like the Stella Lux mass-produced in
the US, and probably not anywhere in the world. I suggest that you get
started building your own.
I don't think the situation is hopeless or impossible. But it is
certainly difficult.
It's the Innovator's Dilemma. How do you sell a disruptive new product
in a market already controlled by entrenched competitors? Answer? You
can't. You have to find, or create a new market, and fly under their
"rader" until you can get big enough to compete. Like Apple vs. IBM, or
Amazon vs. Sears.
--
Fools ignore complexity. Pragmatists suffer it. The wise avoid it.
Geniuses remove it. -- Alan Perlis, "Epigrams on Programming"
--
Lee Hart, 814 8th Ave N, Sartell MN 56377, www.sunrise-ev.com
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