https://moneymaven.io/mishtalk/economics/apple-s-not-so-secret-electric-car-plans-apple-hires-tesla-s-powertrain-head-4rd-_vJy_k-cg3smZipY0A/ Apple's Not So Secret Electric Car Plans: Apple Hires Tesla's Powertrain Head 2019-03-29 Mike "Mish" Shedlock
[image http://s3-us-west-2.amazonaws.com/maven-user-photos/mishtalk/economics/zmfATcSa4EegwR7v_znq6Q/wktZO0uNuUOrhCi0hsOwpQ ] Apple plans to directly compete with Tesla. It won't be much competition. It will be the end of Tesla. Electrec reports Apple hires Tesla’s head of electric powertrains in effort to bring electric car to market. There has long been a debate about Apple’s secretive automotive project being only about a self-driving system for vehicles rather than a full electric autonomous vehicle. It now looks clear that the latter is the case as Apple hires Tesla’s head of electric powertrains. Earlier this month, we reported on Tesla losing its VP of Engineering behind its latest electric powertrains; Michael Schwekutsch. When Schwekutsch joined Tesla back in 2015, we described his background: “Michael Schwekutsch joined Tesla last year to lead powertrain developments after a two-decade long career working for legendary third-party powertrain engineering firms like BorgWarner and GKN Driveline. More recently, he managed programs for the electric and hybrid powertrains of the BMW i8, Porsche 918 Spyder, Fiat 500eV, Volvo XC90, among other popular vehicles." He is the latest of several top Tesla engineers to join the project, which was for a time thought to only consist of a self-driving system for vehicles after a scale-back of the plan. Now that Schwekutsch, who has exclusively worked on electric powertrains over the last decade, has joined Apple, it is becoming clear that the company plans to bring a complete electric vehicle to market. Other Announcements - December 17: Apple hires designer Andrew Kim away from Tesla - August 23: Apple hired scores of ex-Tesla employees this year, and not just for its car project - June 19: Apple Poaches Ex-Waymo Senior Engineer for Self-Driving Car Technology Not So Secretive Although Apple's precise plans are unknown, it's crystal clear Apple plans to directly compete against Tesla. Apple's Tremendous Advantages - No debt - Apple has money making operations to fund a large project - Apple won't put operations in a tent - Apple can afford to hire and pay the best - Quality will rise, bumpers will stay on, paint jobs won't look like a 6-year-old did them, etc. - The CEO will not make idiotic Tweets or promises, nor will the CEO challenge the SEC. Tesla cannot possibly survive direct competition from Apple. The pertinent question is: When does production start? That's the secret. [© moneymaven.io] https://electrek.co/2019/03/30/apple-car-tesla-electric-powertrain/ Apple hires Tesla’s head of electric powertrains in effort to bring electric car to market Mar. 30th 2019 Fred Lambert [image https://i1.wp.com/electrek.co/wp-content/uploads/sites/3/2019/03/Tesla-powertrain.jpg ] There has long been a debate about Apple’s secretive automotive project being only about a self-driving system for vehicles rather than a full electric autonomous vehicle. It now looks clear that the latter is the case as Apple hires Tesla’s head of electric powertrains. Earlier this month, we reported on Tesla losing its VP of Engineering behind its latest electric powertrains; Michael Schwekutsch. We described his departure from Tesla as a big loss for the company since he is amongst the most experienced engineers who have brought electric powertrain programs to market, not just at Tesla, but in the industry as a whole. When Schwekutsch joined Tesla back in 2015, we described his background: “Michael Schwekutsch joined Tesla last year to lead powertrain developments after a two-decade long career working for legendary third-party powertrain engineering firms like BorgWarner and GKN Driveline. More recently, he managed programs for the electric and hybrid powertrains of the BMW i8, Porsche 918 Spyder, Fiat 500eV, Volvo XC90, among other popular vehicles. Today, he is responsible for Tesla’s drive units from the design and engineering to the manufacturing and validation – all operations currently done at the Tesla Factory in Fremont, California.” At Tesla, he participated in the development of “leading edge Drive Systems like the one of the Tesla Roadster II and Tesla Semi / Tesla Truck.” Now Electrek learns from separate sources that he joined Apple’s Special Project Group, which includes the Cupertino company’s Project Titan division. He is the latest of several top Tesla engineers to join the project, which was for a time thought to only consist of a self-driving system for vehicles after a scale-back of the plan. Now that Schwekutsch, who has exclusively worked on electric powertrains over the last decade, has joined Apple, it is becoming clear that the company plans to bring a complete electric vehicle to market. Schwekutsch will join back Doug Field, who was a longtime engineering executive at Tesla before going back to Apple to lead their car project last year alongside Bob Mansfield, who Apple brought out of retirement in 2016 to lead its Project Titan car team. Electrek has learned that Apple is also hiring several other former Tesla employees in what appears to be another wave of the poaching war between the two companies. At the height of it back in 2015, Tesla CEO Elon Musk said about Apple: “They have hired people we’ve fired. We always jokingly call Apple the ‘Tesla Graveyard.” More recently, however, Apple has hired some longtime executives and engineers that don’t appear to have been let go by Tesla. That said, the company has laid off many employees over the last year and some of them did go to Apple, which has experienced employment cut-backs of its own. Schwekutsch comes to the program after some layoffs within the team confirmed last month. Electrek’s Take This is quite significant. Apple producing an electric vehicle from the ground up is a big deal. Granted, they have no experience building vehicles, but they are hiring some top talent that made happened against all odds in the past, like Field and Schwekutsch. If you add to that the hundreds of billions in capital and the incredible software and hardware expertise of Apple, I think you have a winning solution. I don’t want to get my hopes up to much, but I am excited for them to disrupt the space even more. I can see it accelerate the adoption of electric vehicles. [© electrek.co] (Apple eyes producing its own from-ground-up EV) https://hothardware.com/news/apple-loses-key-chip-engineer Ailing Apple Loses A-Series iPhone Chip Engineer, Nabs Tesla Powertrain Guru Mar 31, 2019 While Apple has lost a key processor engineer, it has gained a key engineer from Tesla ... suggests that Apple might eyes on producing its own EV from the ground up ... Schwekutsch's work at Tesla included helping to develop the drive systems for the Tesla Roadster II and Tesla Semi ... Read more at https://hothardware.com/news/apple-loses-key-chip-engineer#yJbDvAYvDASRvyjf.99 + https://www.theverge.com/2019/3/21/18276541/norway-oslo-wireless-charging-electric-taxis-car-zero-emissions-induction Norway will install the world’s first wireless electric car charging stations for Oslo taxis Mar 21, 2019 An induction system for electric cabs to charge more efficiently ... The goal is to make it as easy as possible to charge electric taxis, as doing so now is ... According to Reuters, Norway now has the highest rate of electric vehicle ... For EVLN EV-newswire posts use: http://evdl.org/archive/ {brucedp.neocities.org} -- Sent from: http://electric-vehicle-discussion-list.413529.n4.nabble.com/ _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org Please discuss EV drag racing at NEDRA (http://groups.yahoo.com/group/NEDRA)
