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https://www.reuters.com/article/us-autoshow-detroit-gm-cadillac/gm-electric-vehicle-strategy-last-chance-for-cadillacs-success-executive-idUSKCN1P82F7 GM electric vehicle strategy last chance for Cadillac's success: executive January 14, 2019 Nick Carey, Joseph White DETROIT (Reuters) - General Motors Co’s strategy to make its luxury Cadillac marque its lead electric vehicle brand is the automaker’s final opportunity to turn the unit around and make it a success, a top executive said on Monday. “We don’t have any chances left with taking Cadillac to a really new place,” newly appointed GM President Mark Reuss told Reuters on the sidelines of the Detroit auto show. “This is pretty much it.” “So we really have to hit the ball here,” he added. “It’s my job to make sure we do.” In a move first reported by Reuters, GM said on Friday that a Cadillac would be the first vehicle built on the No. 1 U.S. automaker’s “BEV3” platform to challenge electric carmaker Tesla Inc. Tesla’s market capitalization is higher than GM’s, even though Tesla has never posted a full-year profit. Reuss did not elaborate on what would happen if the multi-year effort to make the Cadillac brand more profitable failed. But GM has demonstrated repeatedly over the last two years a willingness to exit unprofitable markets and kill weak car lines in North America. In November it put five North American factories, including four in the United States, on notice for closure and cut almost 15,000 jobs. GM has struggled for years to make Cadillac more competitive. Last spring the automaker replaced veteran auto executive Johan de Nysschen as head of the Cadillac brand. Appointed in 2014, he outlined bold plans to reshape Cadillac’s lineup with a $12 billion product program. He moved Cadillac’s headquarters to New York in 2015, saying the brand’s executives should be closer to the urban customers who had for years shunned it. In a belated bid to catch up with rapidly shifting U.S. consumer preferences, Cadillac said in 2017 it would shrink its lineup of sedans and add sport utility vehicles and hybrid and electric vehicles. Cadillac U.S. sales fell more than 1 percent in 2018. Late Sunday GM unveiled its new 2020 Cadillac XT6 SUV that goes on sale later this year and will be built in Spring Hill, Tennessee. GM said in 2017 it planned by 2021 to introduce a new dedicated flexible electric vehicle architecture and an advanced battery system to support the development of at least 20 new models in the United States and China. Much of Cadillac’s future growth is expected to come from China, the world’s largest car market. Slideshow (6 Images) Reuss said “one of the first” fully electric Cadillac models using the new platform would be on the market around 2022. He said it was too early to tell how long it would take for Cadillac’s entire lineup to become electric, but he anticipated a combination of electrified and combustion engine models “for quite a few years” to come. “All I’m focused on is what we’re doing right now…” Reuss said, “and getting momentum back in Cadillac.” Additional reporting by David Shepardson; Editing by Cynthia Osterman Our Standards:The Thomson Reuters Trust Principles. [© reuters.com] https://www.cnbc.com/2019/02/06/gm-doesnt-expect-to-make-money-off-electric-cars-until-next-decade.html GM is going 'all-electric,' but it doesn't expect to make money off battery-powered cars until early next decade 6 Feb 2019 General Motors does not expect its electric vehicles to turn a profit for at least a few more years, CEO Mary Barra told investors Wednesday. The largest U.S. ... https://fm.cnbc.com/applications/cnbc.com/resources/img/editorial/2019/02/06/105722897-1549470084411gettyimages-504521610.530x298.jpeg?v=1549470125 https://www.ccn.com/why-gm-electric-cadillac-should-terrify-tesla-elon-musk Why GM's Electric Cadillac Should Absolutely Terrify Tesla & Elon Musk February 7, 2019 - When people talk about luxury electric vehicles, Tesla is inevitably the first brand that comes to mind. Refusing to be outdone by this relatively new kid on the block, storied American auto company GM plans to steal Tesla’s thunder by outfitting its legendary Cadillac with EV ... https://www.ccn.com/wp-content/uploads/2019/01/tesla-shares-elon-musk-model-3.jpg http://www.digitaljournal.com/tech-and-science/technology/evs-will-be-successful-when-automakers-can-call-them-profitable/article/542704 EVs will be successful when automakers can call them profitable 2019-02-07 Major automakers are still dependent on the profits made from high-margin conventional cars, even as they change their focus to electric vehicles. The big .. http://www.digitaljournal.com/img/1/0/4/8/0/9/3/i/4/1/1/o/11ba70e7e15802bc28dcbe88743d7536feea6d74.jpg (old Dare Greatly tagline replaced by #KeepRising in 2gal video) https://www.thetruthaboutcars.com/2019/02/cadillac-no-longer-daring-greatly/ Cadillac No Longer Daring Greatly February 25, 2019 Completing the makeover, Cadillac tossed its “Dare Greatly” tagline in the trash ... the two women serve as the human embodiment of the Cadillac brand. Yes, Caddy has what it takes to take the podium and accept the best-of award; it has the brawn and tenacity to fight back and win after finding itself against the ropes, etc, etc. #KeepRising ... comment: That means that for instance electric cars will even be further away. https://youtu.be/Sv9hlWpvXgg https://www.washingtonpost.com/history/2019/02/24/century-before-elon-musks-tesla-electric-cars-were-popular-many-cities/ A century before Elon Musk’s Tesla, electric cars were popular in many cities 2019/02/24 Also in 1912, Charles Kettering invented the electric starter for Cadillac, eliminating the need for hand cranks on gasoline ... https://www.washingtonpost.com/resizer/O0alih1_yJaF3RnRCvpua9tvEHQ=/1484x0/arc-anglerfish-washpost-prod-washpost.s3.amazonaws.com/public/MNUFZ7RLXAI6TEDOTVK3MRI6WQ.jpg https://www.ajc.com/news/national/cadillac-owners-reporting-vehicle-fires-caused-seat-heaters/VHFySZcd43GD5b6L6e5cVP/ Cadillac owners reporting vehicle fires caused by seat heaters Feb 14, 2019 Several drivers are reporting their vehicles caught fire, and they blame electric seat warmers. Delecia Douglas drives a 2013 ... https://www.ajc.com/rf/image_lowres/Pub/p10/CmgSharedContent/2019/02/14/Images/2.14.19%20seat%20warmer%20dangers%20recalls_1550168048088.jpg_14489526_ver1.0_640_360.jpg http://thedrive.com/news/26449/this-350000-armored-cadillac-escalade-has-gun-ports-electric-shock-doors-smokescreen-system This $350,000 Armored Cadillac Escalade Has Gun Ports, Electric-Shock Doors, Smokescreen Systems February 11, 2019 Have you ever found yourself cruising down the highway in your Cadillac Escalade wishing your luxury SUV was a bit...safer? ... Two-inch-thick ballistic glass, counter-attack sound cannon, night vision, and an anti-jamming satellite system make this Escalade a rolling vault ... https://s3.amazonaws.com/the-drive-staging/message-editor%2F1549914911300-add-armor-b6-executive-escalade-captains-chair-recline.jpg [dated] (death of a gm ice salesman) https://www.thetruthaboutcars.com/2018/12/chevrolet-volts-discontinuation-leaves-battery-plant-employees-out-of-a-job/ Chevrolet Volt’s Discontinuation Leaves Battery Plant Employees Out of a Job December 21, 2018 Despite the presence of the 238-mile, fully electric Chevrolet Bolt, GM felt the ... Faster charging would encourage owners to use it as an EV, the automaker said ... https://www.thetruthaboutcars.com/wp-content/uploads/2017/09/2017-Chevrolet-Volt-610x407.jpeg https://www.thewhig.com/news/provincial/whats-the-future-of-electric-cars-in-ontario/wcm/3a2ae51b-89a2-4013-ada1-2bb99c57e35e What's the future of electric cars in Ontario? December 25, 2018 ... The Oshawa’s General Motors car assembly plant in Oshawa, Ont., Monday Nov 26 , 2018. General Motors will close its production plant in Oshawa, Ont., along with four facilities in the U.S. as part of a global reorganization ... https://youtu.be/miOOQZKVds8 http://electric-vehicle-discussion-list.413529.n4.nabble.com/14k-Volt-pih-jobs-cut-quiet-death-rip-GM-sold-only-enough-2lead-tp4692329.html 14k Volt-pih jobs cut= quiet-death rip> GM sold only enough 2lead Farewell, Chevy Volt: An Oral History of the Plug-In Hybrid 12.26.18 Who Killed the Electric Car hit Sundance in January 2006 and we did a press tour that spring. Chris Payne, the director, and I were standing on a street corner in ... https://media.wired.com/photos/5c116e78924a0771108790f0/master/w_532,c_limit/Volt_X11CH_VT128.jpg https://www.greencarreports.com/news/1120640_opinion-expiring-tax-credits-hurt-u-s-automakers-favor-imports Opinion: Expiring tax credits hurt US automakers, favor imports Dec 27, 2018 The credit granted buyers of electric cars up to $7,500 back on their federal tax bills for buying a qualifying electric car. The point was to make electric cars as ... https://images.hgmsites.net/med/tesla-model-3-all-wheel-drive-performance-rolls-off-new-assembly-line-in-temporary-structure_100655302_m.jpg https://www.chron.com/business/texas-inc/article/CEO-Barra-looks-to-China-for-GM-s-electric-13495624.php CEO Barra looks to China for GM's electric rebirth December 28, 2018 ... Almost half a decade on, GM’s chief executive officer confronts another formidable challenge: navigating tariffs and the wrath of President Donald Trump while reshaping the business and preparing for an all-electric future that’s likely to be centered on China ... Elon Musk has already decided Tesla’s ultimate future may lie in China. How GM’s next-generation models fare there may also determine GM’s — and Barra’s — fate ... http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-GM-ca-prez-sez-there-isn-t-anything-to-build-v-tp4692381.html EVLN: GM.ca prez sez "there isn't anything to build" (v) GM Canada president says electric vehicles are the future — but they won't be made in Oshawa Dec 4, 2018 ... the governments that helped bail out the automaker in the last financial crash. ... Oshawa plant workers, who won't get a crack at engineering electric cars ... https://www.cbc.ca/i/caffeine/syndicate/?mediaId=1387808323917 https://www.nbcnews.com/business/autos/after-laying-15-000-workers-gm-has-message-wall-street-n957601 After laying off 15000 workers, GM has a message for Wall Street ... January 11, 2019 GM also is preparing to make a big push into autonomous and electrified vehicles. Barra said Friday that an all-new family of battery-electric vehicles will begin ... http://www.news-gazette.com/news/2019-01-11/ford-cut-jobs-europe-part-shift-trucks-suvs-electric-cars.html Ford to cut jobs in Europe as part of shift to trucks, SUVs, electric cars 01/11/2019 FRANKFURT, Germany (AP) — Ford Motor Co. said Thursday it is cutting jobs in Europe as it reshapes its business to focus on more profitable commercial ... https://www.axios.com/thousands-of-gm-engineers-reassigned-to-work-on-electric-vehicles-aae16bb6-19d4-40f2-8da5-2688e65e80f8.html Thousands of GM engineers reassigned to work on EVs January 11, 2019 GM appears to be serious about their zero-emissions vision: the company is shifting 75% of its powertrain engineers from inte... https://images.axios.com/niwjS-xEokxBLqfynIrvd4kpMvw=/0x0:1316x740/1920x1080/2019/01/11/1547170292753.gif http://gmauthority.com/blog/2019/01/uaw-wants-gm-to-build-cadillac-electric-vehicle-in-us/ UAW Wants GM To Build Cadillac Electric Vehicle In US Jan 14, 2019 This past Friday, General Motors announced Cadillac will spearhead the automaker as it transitions to an all-electric future. The United Auto Workers union ... http://gmauthority.com/blog/wp-content/uploads/2019/01/Cadillac-EV-003-2019-North-American-Internation-Auto-Show-720x540.jpg (layoffs= fact of life) https://www.mercurynews.com/2019/02/07/tesla-layoffs-more-than-1000-in-fremont-palo-alto-lathrop/ Tesla layoffs: More than 1,000 in Fremont, Palo Alto, Lathrop Tesla’s Fremont factory will be the hardest hit in California by the global job cuts the electric vehicle maker announced las... For EVLN EV-newswire posts use: http://evdl.org/archive/ {brucedp.neocities.org} -- Sent from: http://electric-vehicle-discussion-list.413529.n4.nabble.com/ _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org Please discuss EV drag racing at NEDRA (http://groups.yahoo.com/group/NEDRA)
