'It seems a little odd that BMW i3S comes with less range'
http://www.independent.co.uk/news/business/news/bmw-electric-car-advert-ban-environmental-claims-zero-emissions-mislead-facebook-a8093051.html BMW electric car advert banned for 'misleading' zero-emissions environmental claims 2017/12/05 Josie Clarke The Avertising watchdog said zero emissions claims weren't clear as to whether the ad claim was in relation to the electric battery model only [image] BMW's claim that the i3 electric car 'helps to give back to the environment' received complaints Reuters An ad for BMW has been banned for falsely claiming that its i3 is a zero-emissions "clean car" that "helps to give back to the environment". The Facebook post in May contained a video including the voice-over: "Having driven petrol-guzzling cars before, I realised that it is now time to switch to an electric car. "With zero emissions, the i3 really is a clean car and helps to give back to the environment." Responding to a complaint that the claims were misleading, BMW said the i3 came in one model which was a battery electric vehicle with an optional "range extender" - a small petrol engine that did not power the car but maintained the battery charge. BMW said it would usually qualify a zero-emissions claim by making clear that it referred to driving the car, but this was not possible in the ad because it was included in an unedited testimonial. The company said the i3 electric car had no emissions when driving, unlike comparable petrol-fuelled cars, and it would therefore have been able to advertise it as "green", which it considered comparable to "clean". It also denied that the "helps to give back to the environment" claim misled consumers given that the voice-over was comparing the car's environmental footprint with that of a petrol-fuelled car, not with the driving of no car at all. The ASA said consumers would interpret the ad to mean that the i3 had zero emissions and was a clean- energy car. It said: "Because cars which used petrol cannot be described as 'zero emissions' or as a 'clean car' and it was not clear from the ad that the claim was in relation to the electric battery model only, we concluded that the claims were misleading." It also said consumers would understand the claim that the car "helps to give back to the environment" to mean that owning and driving the car had a net benefit on the environment over its full life cycle, which it ruled was misleading. It said the ad must not appear again in its current form, adding: "We told BMW to ensure that in future they made clear their environmental claims related to the all-electric vehicles only and not to make environmental claims about their products unless they held sufficient substantiation." [© independent.co.uk] https://electrek.co/2017/12/06/bmw-i3-electric-forced-to-pull-ad/ BMW forced to pull i3 electric car ad with gas-powered range extender advertised as ‘clean’ Dec. 6th 2017 The BMW i3, which is the German automaker's only all-electric car, is also offered with a gas-powered range extender and the option is now putting the company in trouble with the UK's consumer watchdogs. The automaker is being asked to pull an ad that markets the vehicle as “clean” and “zero-emission.” ... https://electrek.files.wordpress.com/2017/08/p90273580_highres_the-new-bmw-i3-and-t-e1503973147200.jpg?quality=82&w=1024#038;strip=all&w=1600 https://www.topgear.com/car-reviews/bmw/s-94ah-5dr-auto/first-drive BMW i3S review: electric hot hatch driven 5 Dec 2017 Which, given that most buyers would cite range anxiety - possibly unfairly, but totally understandably - as one of their main issues with EV ownership, it seems a little odd that BMW would also choose to launch a new variant of the i3 that comes with less range. It would also seem contradictory to produce a faster-accelerating ... https://www.topgear.com/sites/default/files/styles/fit_1960x1102/public/images/cars-road-test/carousel/2017/12/2e7700ccde93d19f2f0493fb81eeab9d/bmw_i3s_003.jpg?itok=q7ewV5rK For EVLN EV-newswire posts use: http://evdl.org/archive/ {brucedp.neocities.org} -- Sent from: http://electric-vehicle-discussion-list.413529.n4.nabble.com/ _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org Please discuss EV drag racing at NEDRA (http://groups.yahoo.com/group/NEDRA)
