http://www.petaluma360.com/news/5035905-181/petaluma-is-fertile-ground-for?artslide=0
Petaluma is fertile ground for electric vehicles
January 24, 2016  MATT BROWNARGUS-COURIER STAFF

[images  
http://www.petaluma360.com/csp/mediapool/sites/dt.common.streams.StreamServer.cls?STREAMOID=onvl0_X3icerOi4jyl2U8c$daE2N3K4ZzOUsqbU5sYtbGiCXsxLvWQy4DfN4rSiNWCsjLu883Ygn4B49Lvm9bPe2QeMKQdVeZmXF$9l$4uCZ8QDXhaHEp3rvzXRJFdy0KqPHLoMevcTLo3h8xh70Y6N_U_CryOsw6FTOdKL_jpQ-&CONTENTTYPE=image/jpeg
Petaluman Richard Sachen charges his Electric Nissan Leaf in Petaluma on
Monday, January 11. 2016. It has been 5 years since a petaluma dealership
sold the first Nissan Leaf in America in 2011. (SCOTT
MANCHESTER/ARGUS-COURIER STAFF)
]

With little fanfare, a Petaluma auto dealer last month quietly marked an
anniversary that was more notable due to its banality. North Bay Nissan
celebrated five years since becoming the first dealership in the nation to
sell the all-electric Leaf, which was, at the time, the first mass-marketed
electric car.

That the dealership on Auto Center Drive made little mention of the
anniversary of the event that was highly touted in December, 2010, is a
testament to how ubiquitous electric vehicles have become in the past five
years in Petaluma and Sonoma County, analysts said.

Once the bailiwick of tinkerers and hobbyists, electric vehicles are now as
common on Petaluma’s streets as the city’s infamous potholes. Green-minded
and tech-savvy drivers here have warmed up to plug-in cars as the
infrastructure for charging the vehicles has permeated the city.

“I think Petaluma is a hotbed for a lot of innovation, including electric
vehicles,” said Doron Amiran, EV program manager for the Center for Climate
Protection. “The change is coming, and Petaluma, having sold the first Leaf,
should be very proud.”

A report on electric vehicles in Sonoma County that Amiran’s Santa
Rosa-based nonprofit released last summer showed that Petaluma had a 265 EV
drivers, the second highest city behind Santa Rosa, based on figures from a
state electric vehicle rebate program. The Leaf was the most pervasive with
543 on Sonoma County roads. Plug-in hybrids, like the Chevrolet Volt and
Toyota Prius Plugin, that run primarily on batteries but have gas-powered
generators to extend battery range, were also popular in the county.

Today, consumers have more than a dozen electric and plug-in hybrid models
to chose from, including two high-end Tesla models. Nationwide, the Leaf
remains the top seller with around 90,000 units sold out of a total of
375,000 electric vehicles.

Indeed early on, North Bay Nissan sought to capitalize on its status as the
first Leaf dealer when Oliver Chalouhi of Redwood City drove off the lot in
the first car — an event that was widely covered in the media. The Petaluma
dealer sold more electric cars than any dealership in the nation in 2011,
but has since lost that title to larger dealers in the Silicon Valley,
according to Ron Coury, e-commerce director for North Bay Nissan. Still, he
said, sales remain strong.

“After five years, people have realized that electric vehicles are no
passing fancy,” Coury said. “Now that people have seen them, they are more
confident in electric vehicles.”

A main driver of electric vehicles’ popularity is the abundance of public
and private charging stations that have sprouted up around Petaluma and
Sonoma County in recent years, easing the anxiety that many EV drivers have
of running out of power. The Leaf goes about 90 miles on a full charge while
the Tesla Model S gets upwards of 200 miles.

The city of Petaluma and private developers have installed dozens of
charging stations throughout the city. Powerful level 3 chargers, which can
fill a battery in about 30 minutes, have been installed at North Bay Nissan,
the Petaluma Village Premium Outlets and the Petaluma Visitors Center. Level
2 chargers, which take about four hours to complete a charge, were added to
the Deer Creek Shopping Center and East Washington Place for drivers to plug
in while they shop. The city of Petaluma has installed them at the Keller
Street parking garage and Casa Grande High School among other sites.
Employers like Amy’s Kitchen have added charging stations to encourage
employees to drive EVs.

Petaluma resident Richard Sachen was among the early adopters of the
electric vehicle technology, having driven his Leaf 49,000 miles since 2012.
He said having more options to plug in allows him to drive more confidently.

“There are dozens of charging stations in Petaluma now,” he said. “There’s a
lot more opportunity to charge your car than there were before.”

Sachen is also responsible for some of the additional charging
infrastructure. His startup, Pacific Coast Sun Trail, seeks to add fast EV
charging station up and down the California coast along Highway 1. His first
charger has been placed at Pt. Reyes Station. He is also working with the
Bay Area Air Quality Management District on a grant to place six charging
stations at the Redwood Business Park on North McDowell Boulevard.

He said that Petaluma is a fruitful place for electric vehicles because they
appeal to the ethos of a large swath of the community, which tends to be
conscious about the environmental and geo-political issues surrounding the
burning of fossil fuels.

“Electric vehicles are clean, quiet, use less money and are great to drive,”
he said. “Northern California, and especially Petaluma, is very EV friendly.
People here have that consciousness.”
[© petaluma360.com]




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