On Sep 29, 2015, at 2:20 PM, rayfellow via EV <[email protected]> wrote:
> A tribute to Tesla's market strategy is, the cost of batteries is relitively > high now. If you're going to put them in a car, make it an expensive one ie. > Tesla Model S or X. This is another very important point. We're at the cusp of moving into a new era, but, up until now, <i>any</i> electric vehicle is going to be expensive, at least compared with something similar in all aspects other than the drivetrain. Nobody whose budget is constrained is going to pay a premium for anything. Nobody whose budget _isn't_ constrained is going to be interested in something that cuts corners. Musk got it absolutely right. Build a great car that just happens to have an electric drivetrain. People will buy it because it's a great car, and the premium price for the batteries and what-not doesn't even register for those who'd buy it. When the electric drivetrain is only somewhat more expensive, move it into the midrange market where people will consider stretching the budget by 10% - 20% if the upsell is compelling enough (as it certainly is for EVs). Only when there's no price difference do you put it into mass-market non-niche cheap vehicles...and, if the stars are suitably aligned, it won't be long before the electric has an even cheaper sticker price -- at which point it sweeps the market and nobody sells anything else. b& -------------- next part -------------- A non-text attachment was scrubbed... Name: signature.asc Type: application/pgp-signature Size: 801 bytes Desc: Message signed with OpenPGP using GPGMail URL: <http://lists.evdl.org/private.cgi/ev-evdl.org/attachments/20150929/231cdc4e/attachment.pgp> _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org Read EVAngel's EV News at http://evdl.org/evln/ Please discuss EV drag racing at NEDRA (http://groups.yahoo.com/group/NEDRA)
