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http://www.geekwire.com/2015/life-as-an-amazon-bicycle-courier-steep-hills-and-even-steeper-expectations/
Life as an Amazon bicycle courier: Steep hills and even steeper expectations
by Jacob Demmitt  September 24, 2015

[images
http://cdn.geekwire.com/wp-content/uploads/2015/09/IMAG11911-1-e1443117724306.jpeg
An Amazon delivery rider. (Photo courtesy IndyStealth)

http://cdn.geekwire.com/wp-content/uploads/2015/09/Bikes-620x465.jpg
These custom AmazonFresh delivery bikes were used by IndyStealth to deliver
groceries for the company. (Photo courtesy IndyStealth)
]

[image] An Amazon bicycle courier on the streets of Seattle. (GeekWire
Photo, Jacob Demmitt)

Amazon has a growing list of seemingly magical new delivery services,
promising to bring household items, high-tech gadgets and even dinner to
your door in less than an hour. Customers don’t see all the
behind-the-scenes logistics required to make these deliveries happen, but
people involved in the process say the reason it seems so impossibly great
is that it is, in fact, almost impossible. 

Especially for the company’s fleet of bicycle couriers.

Amazon has been in the spotlight recently for its unapologetically high
standards for its workforce — standards that apply to everyone from software
engineers in Seattle to warehouse workers across the country. So it
shouldn’t come as a surprise that those same expectations extend to the
$15-per-hour bicycle couriers that the company uses to make deliveries for
its Prime Now and AmazonFresh services.

But for some of the couriers who have gone to work for the e-commerce giant,
it has been a rude awakening.

GeekWire has spoken with four current and past riders, as well as their
managers and veterans of the courier industry. Many more riders declined to
comment, but those who did talk said they’ve never experienced anything
quite like Amazon. Orders are heavier than normal loads, and they require
quicker delivery times and near-perfect execution, say the experienced
couriers, some of whom did not want their names used because they still
deliver packages for the company.

Everything is computerized. Everything is tracked. Everything is analyzed
for absolute efficiency. And whenever something goes wrong, there always has
to be an explanation.

Riders are assigned a numeric score that Amazon calls the “Perfect Delivery
Rate,” or PDR, describing how well they meet expectations — similar to the
systems the company uses to track warehouse workers. Show up at a delivery
destination a little too early or late, and you’re going to get docked.

Matt Fay, a Seattle rider who said he was fired after an argument with
Amazon managers over what he called unfair allocation of tips, has been a
courier for 16 years. He said the company’s standards for that ideal
delivery are simply “physically impossible.” There are a lot of unknowns in
the courier business — like rain and unmanned front desks inside buildings.
Amazon’s system doesn’t account for any of that, Fay said.

A rider for another courier contractor, who spoke on the condition of
anonymity since he still delivers for Amazon, said some of the fastest
couriers he knows have the lowest PDR scores, simply because they take the
more challenging loads.

He says a big part of the problem is that Amazon is bulldozing its way into
courier services, but it doesn’t understand the industry it’s trying to
disrupt or the quirks of the cities it’s expanding into.

“Everywhere they’re losing money and everywhere they’re trying to cut costs
by cutting staff,” he said. “Basically, they’re making the entire day a
stress situation and then going back to management and asking why the
Perfect Delivery Rate isn’t higher.”

[image] AmazonFresh workers load a cart for delivery in Seattle. (GeekWire
Photo, Jacob Demmitt.)

Daniel Velazquez, another Seattle rider who lost his job when Amazon
switched contractors, said he used to work the 3 a.m. until noon shift for
AmazonFresh.

He remembers one morning when the truck with all his 6 a.m. deliveries
didn’t show up until 5:20 a.m. Not only did that leave him just 40 minutes
to finish everything, but he had received 12 orders that day. Usually, he’s
supposed to get eight for a two-hour window.

“I had to do my best and then find out later they were asking why things
were late,” Velazquez said.

Some of the issues are just inherent to taking a job as a bike messenger.
It’s always going to be challenging work, requiring couriers to rush around
town. But problems arise when you combine those jobs with Amazon’s signature
brand of perfection.

An Amazon spokesman offered this comment when GeekWire reached out for this
story: “With everything we do, safety is our number one priority.
AmazonFresh and Prime Now bike messengers do a fantastic job for our
customers and our customers love the service. The bike messengers typically
deliver two to three orders per hour.”

GeekWire visited the delivery loading area near its Seattle headquarters so
many times in the course of reporting that the company told riders to call
security the next time we showed up.

Setting a high bar
The situation is characteristic of the broader issues facing the growing
e-commerce company. Amazon sets a high bar, and then does what it takes to
reach it. Some workers say that creates an unhealthy work environment, while
others say that’s what makes the company so great.

But Charles Moss, who has been in the courier business for 45 years and now
runs operations for Seattle-based ManOnTheSpot, said Amazon may have
underestimated just how difficult this particular business can be. He said
there are too many variables to guarantee that 100 percent of packages will
arrive within an hour. You can minimize misses through perfecting your
system and anticipating the unexpected — but that takes years to figure out.

 "I think the Holy Grail for Amazon is same-day delivery. It’s the only
thing brick-and-mortar can do that they can’t. So I think you’ll see them
relentlessly test and experiment to try to figure it out."

“They don’t have the experience,” he said. “They’ll learn it over time
through their mistakes because they have the capital resources. … It
(one-hour grocery delivery) is realistic — if you know what you’re doing.”

Bicycles may be new for the company, but if anyone can pull it off, it’s
Amazon, says Terry Drayton, who founded the early grocery delivery business
HomeGrocer.com before taking the company public in 2000. He said people take
for granted many of the ways Amazon has streamlined its supply chain to
pioneer new services. People would have considered even next day delivery
impossible, until Amazon made it happen.

But whenever you’re trying something new, growing pains are part of the
process ...

Hitting the wall
At least one courier company says it has hit the wall after working with
Amazon on its bicycle delivery ambitions.

 "Amazon can treat their people as disposable as they want, but we draw the
line at treating our employees as disposable"

Seattle’s IndyStealth Logistics tells GeekWire it will no longer do business
with the e-commerce giant, following months of what IndyStealth describes as
abusive negotiations and broken promises.

Among its accusations, IndyStealth says it was told to hire dozens of riders
to handle AmazonFresh and Prime Now deliveries in Seattle. But that number
was cut in half several times until just a few riders were given shifts by
the time it started working for AmazonFresh earlier this year. As for the
Prime Now contract, Amazon ended up going with another company.

Within months, Amazon pulled the contract almost entirely and gave it to a
competing out-of-town courier service. IndyStealth says it had already
invested in special bikes built for Amazon’s unusually large loads and sank
countless unpaid hours into designing a delivery system that would get the
job done.

Now IndyStealth, which has made internal corporate-type deliveries for
Amazon since 1996, says it won’t take any business from the company or any
other Jeff Bezos-owned enterprise, including Blue Origin.

“Amazon can treat their people as disposable as they want, but we draw the
line at treating our employees as disposable,” IndyStealth President Dave
Eck wrote in a statement to GeekWire. “They’ll eventually find that building
relationships out of dishonesty is counterproductive, and we simply don’t
have the time to work with people like that.” ...


Amazon started using bike messengers in New York City last December. But
when it brought that same model to Seattle, it realized pretty quickly it
would need to upgrade to bikes with small electric assist motors to help
power up the hills here.

One rider tells us he regularly gets off his bike so he can push and use the
motor to get up hills when he has a particularly large load ...


Time and time again, Amazon seems to pull off the impossible. One rider who
recently delivered dinner to my front door in 37 minutes said he rode from
the Queen Anne neighborhood, downtown to get the food and then up to my
apartment on top of Capitol Hill — all before my french fries got cold. I
have an Amazon Prime account, so that service was free with an optional $5
tip. In Seattle, those who pay for a $99-per-year Amazon Prime membership
can now get one-hour restaurant delivery for free, or free two-hour delivery
of other items. For $7.99 you can get all your items in one hour.

AmazonFresh offers scheduled same-day deliveries of a wide variety of
grocery and household items ...

A delivery rider in New York told GeekWire about the time someone ordered a
90-pound load through Prime Now with one-hour delivery. Amazon had already
reduced the number of riders working that day to improve cost efficiency, so
that meant there weren’t any cars available when the big order came in.

But being late just wasn’t an option.
The rider said it became an all-out panic as the load was split between
whoever was around to help out, including dispatchers on foot. The crew
eventually hit the road, traveling more than two miles through Manhattan
rush hour traffic — some on bikes, others carrying 30-pound bags on their
backs.

By Amazon’s standard Prime Now rates, that delivery would have cost $7.99.

“Amazon is so customer-oriented they will seemingly bend over backward to
get packages to the customer on time,” one rider said. “But it’s not them
that’s bending over backward. It’s the messengers.”
[© 2015 GeekWire]




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