http://www.dealcurry.com/20150226-Kris-Gopalakrishnan-IAN-Invest-In-Grocery-Retail-Startup-FreshWorld.htm
Kris Gopalakrishnan, IAN Invest In Grocery Retail Startup FreshWorld
by Tilak Devadiga  26 February 2015

[image  
http://www.dealcurry.com/uploads/17321_large.jpg
(Customers buying fruits&veg from Freshworld nEV)
]

Retailworx India Pvt Ltd, the company delivering fruits and vegetables at
doorstep under the ‘FreshWorld’ brand, has raised an undisclosed amount of
funding from Infosys co-founder Kris Gopalakrishnan and the Indian Angel
Network.
Angel investor Nagaraja Prakasam led the deal for Indian Angel Network.

FreshWorld seeks to organize the unorganized grocery retail market
leveraging technology. FreshWorld ,founded by Rajiv Rao an XLRI alumni, goes
out on the street with an electric car, much like a street vendor, armed
with a tablet, printer and GPS tracker to offer fruits and vegetables
sourced directly from the farmers.

Currently, it has 24 custom-built electric carts that cover 12 localities in
it’s founding city, Bengaluru, selling about 200Kgs of fruits and vegetables
per cart per day.

With the latest seed infusion, it plans to add 40 more carts in this
calendar year to eventually reach 250 carts by FY17.

Using technology, it also records the receipt, tracks inventory and analyses
data to understand customer purchase behavior. Freshworld plans the mix of
fruits and vegetables on its carts as per the buying behaviour of its target
consumers.

It notifies its registered users through SMS alerts as the carts approach
their respective residential areas.

This adds another venture to the likes of BigBasket, LocalBanya, GreenKart
which provide an online platform for placing the grocery orders. Unlike
them, FreshWorld operates on an offline model.

Lately, Future Group came up with a cross between e-commerce and
door-to-door sales, wherein it ties-up with local vendors personally visit
consumers and take orders on tablets delivery to be done within seven days.

Recently, Sequoia seeded Gurgaon based PepperTap an online grocery store.
[© dealcurry.com]
...
http://www.freshworld.in/about_us.html
Retailworx India
http://vccircle.com/bizcircle/company/company_details/Retailworx_India_Pvt._Ltd.--49665
...
http://www.indianangelnetwork.com/
Indian Angel Network (IAN)




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