On 29 Aug 2014 at 9:38, Robert Bruninga via EV wrote:

> We need to stop focusing on range (and public charging).  Focus on
> educating drivers of the EV value-promise.

Maybe I'm just seeing this with older eyes than you are, but it seems to me 
that we've been trying to do just that for nearly a half century.  It hasn't 
gotten us very far yet.

In fact, I'd say that Tesla's range and their superchargers have probably 
put far more EVs on the road since 2008 than we "EV educators" have since 
1967.  (The fact that they're just bloody good cars doesn't hurt, either.)

IIRC, the average person thinks that he needs about 150 miles of EV range.  
He doesn't really, but that's his perception.  In most of the world, and 
certainly in the US, perception trumps reality.  Hundreds (maybe thousands) 
of EV startups have stumbled over that sad truth.

People have certain needs and expectations (they're not the same thing) for 
their cars.  There's no percentage in fighting that.  

Now, if you're building something other than a car or light truck as an EV, 
that might be  another matter.  I think this is one reason that ebikes are 
an EV success story - potential customers' expectations for them are quite 
different from their expectations for 4-wheeled vehicles.  They're also so 
cheap as to almost be an impulse purchase for some people.

David Roden - Akron, Ohio, USA
EVDL Administrator

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