Hi all,

One of the problems we have in the Engagement Team is that each time
someone comes to do visual design work, they often pick their own fonts,
colours and visual style. This means that the project lacks a single visual
identity.

Last year, Carla Quintana Carrasco did some work to help us with this. Over
the summer, she helped us evaluate colour schemes, fonts, and visual
approaches. I've just created some draft guidelines
<https://raw.githubusercontent.com/gnome-design-team/gnome-marketing/master/brand/style-guide.png>,
as well as a set of example designs
<https://raw.githubusercontent.com/gnome-design-team/gnome-marketing/master/brand/style-examples.png>,
based on this work.

My view is that it would be extremely advantageous for us to adopt a set of
guidelines, and encourage their use wherever possible. Not only would this
help with brand recognition, but it will also make it easier for new
contributors to develop their own materials, and will allow us to create a
set of template resources that members of the community can use.

It would be great to hear your thoughts on this, including feedback on the
guidelines and examples themselves.

Allan
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