Hi, I'm a relative org newbie and I expect that this question is answered somewhere in the manual, but I've searched and I can't find the answer.
I would like to define a new structural markup element for an org file and specify its translation into latex. e.g., I'd like to be able to put in my document #+begin_foo bar #+end_foo and have this translated into LaTeX as something like \em bar \em but I'd like to be able to flexibly specify the LaTeX commands inserted at the beginning and end of the "foo" block. Is there an easy way to do this? Best & many thanks in advance! Roger