Robert, when you say "ozone," I am assuming that you're talking about 
stratospheric ozone depletion?   I might add, for quite some time after the 
"ozone hole" was discovered, many critics said it was just a natural 
fluctuation in ozone concentrations in the Southern Hemisphere over Antarctica. 
 I recall a certain radio-host (who shall remain nameless) even saying that it 
was "Chicken Little Syndrome" and scientists were making it up to procure grant 
funding (sound familiar?).    

After more data came in, ozone depletion became more fact than fiction and was 
accepted by a majority of the critics. I am hoping the same will come to pass 
when it comes to the effects of elevated CO2 concentrations on climate.   

Just my $0.02.  

Regards,

Chris


Christopher T. Ruhland, Ph.D. 

Professor of Biological Sciences 
Department of Biology 
TS 242 Trafton Sciences Center South 
Minnesota State University 
Mankato, MN 56001

phone: 507 389-1323
fax: 507 389-2788
email: [email protected] 
webpage:   
http://ruhland.pageout.net/page.dyn/student/course/instructor_info?course_id=109326

-----Original Message-----
From: Ecological Society of America: grants, jobs, news 
[mailto:[email protected]] On Behalf Of Robert Hamilton
Sent: Monday, December 05, 2011 12:00 PM
To: [email protected]
Subject: Re: [ECOLOG-L] What Can I DO?? Re: [ECOLOG-L] Message from Paul Ehrlich

Science works to persuade when it provides real data, not weak hypotheticals. 
Consider the issue of ozone vs CO2. Lots of real data on ozone, nothing but 
political hackery on CO2, so we get some action on ozone and nothing but 
conflict on CO2. However, we are only as strong as our weakest link, so the CO2 
argument defines us.

Robert Hamilton, PhD
Professor of Biology
Alice Lloyd College
Pippa Passes, KY 41844


-----Original Message-----
From: Ecological Society of America: grants, jobs, news 
[mailto:[email protected]] On Behalf Of Bowles, Elizabeth Davis
Sent: Monday, December 05, 2011 12:07 PM
To: [email protected]
Subject: Re: [ECOLOG-L] What Can I DO?? Re: [ECOLOG-L] Message from Paul Ehrlich

Social and environmental psychologists have known for some time now that 
knowledge does not change *behavior* and that information-only campaigns rarely 
are effective.  This is because, as opposed to commercial marketing campaigns, 
usually you are asking the public to give something up, step out of social 
norms, or do something that does not reap immediate benefits to them.  This 
requires a completely different approach, including removing perceived or 
structural barriers to sustainable behavior.  Ecologists should strongly 
consider collaborating with psychologists on any outreach program in which a 
behavior change in the public is the goal. 

See this paper in conservation biology:
http://onlinelibrary.wiley.com/doi/10.1111/j.1523-1739.2011.01766.x/full

and this website:
http://www.cbsm.com/pages/guide/fostering-sustainable-behavior/

and this report from the APA:
http://www.apa.org/science/about/publications/climate-change.aspx
 
Beth Davis Bowles, Ph.D.
Research Specialist
Bull Shoals Field Station
Missouri State University
901 S. National
Springfield, MO  65897
phone (417) 836-3731
fax (417) 836-8886
________________________________________
From: Ecological Society of America: grants, jobs, news 
[[email protected]] On Behalf Of David L. McNeely [[email protected]]
Sent: Monday, December 05, 2011 9:55 AM
To: [email protected]
Subject: Re: [ECOLOG-L] What Can I DO?? Re: [ECOLOG-L] Message from Paul Ehrlich

---- Steve Young <[email protected]> wrote:
> Lawren et al.,
> Unfortunately, I think you may be preaching to the choir. I'm not 
> trying to be pessimistic, but if every ESA member were to follow 
> through and commit to the 'doing something', instead of just 'talking 
> more', what would that accomplish? Just going by the numbers, 
> conservatively speaking, ESA membership is around 10,000 and according

> to the Census Bureau, the current population in the US is 312,718,825 
> (
> http://www.census.gov/population/www/popclockus.html) So, what do we 
> do about the other 312,708,000?
> I'm in the education arena and it is a question that I've been trying 
> to figure out how to answer for a long time. I know advocacy is one 
> way and something I work on all the time. Maybe this should be part of

> the focus of the 'doing something' approach.
> Steve

I believe when we help to educate others we are doing something.  I'm funny 
that way, I guess.

The difficulty comes when our educational efforts fail, as they seem to be 
doing on this matter.  So, I need help in knowing what to do that will actually 
work.  So far as individual effort, I already try to buy only what I need and 
to use old stuff.  I minimize my fuel use by driving a Toyota Prius, walking 
for local transportation when I can, not using air conditioning though I live 
in a very hot climate, wearing warm clothing and keeping the house cool in 
winter ................ .  But I have not been able to persuade many others to 
engage in the same actions.  Reading and understanding the data that come in 
seems unconvincing to so many.  Science is only trusted when it reinforces 
already held beliefs, even if less than 1% of those claiming to be scientists 
provide the claims that reinforce.

So, what can I do?

David McNeely

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