>From: dns-operations-boun...@mail.dns-oarc.net ... >Sent: Friday, April 04, 2014 5:20 AM >To: dns-operati...@dns-oarc.net >Subject: [dns-operations] Introducing CNAME Flattening: RFC-Compliant CNAMEs > at a Domain's Root > >http://blog.cloudflare.com/introducing-cname-flattening-rfc-compliant-cnames-at-a-domains-root > >Funny idea but ...
I disagree with the assessment of the idea as being "funny." Marketing messaging fllter on (meaning, forget unsubstantiated claims, who was first, is this novel, how well it works), there's a very real need (a market demand) for the feature described. Here's the use case. As an owner of an enterprise and either having or building a trademark/word mark and a reputation I want to: 1) Buy a simple, short, catchy domain name 2) Publish the name in print, business cards, perhaps in audio/video ads that are not "click-through", use it over the (voice) phone 3) Host content with a large scale "cloud - if you will" provider who in turn manages demand by periodically switching IP addresses. I.e., the owner wants to have someone go to "http://example.com" but can't have a persistent address. One other factor, the enterprise owner may elect to have DNS hosted on a DNS provider and use a different vendor for hosting services. And the enterprise owner might elect to have CTO but not a VP of engineering, which influences what is out-sourced and what they can "do" themselves. This is where the market has been for a couple of years now. As far as solving this, since the "direct solution" isn't available (CNAME at apex), you have to make trade-offs which wind up approximating a perfect solution. There are a number of options open, each with benefit and with drawbacks. _______________________________________________ dns-operations mailing list dns-operations@lists.dns-oarc.net https://lists.dns-oarc.net/mailman/listinfo/dns-operations dns-jobs mailing list https://lists.dns-oarc.net/mailman/listinfo/dns-jobs